International Book Center has just introduced an easier, more convenient way to shop for stationeries and sport equipments, instead of looking around through the market.

Sok Sara, general manager of International Book Center (IBC), was interviewed by Post Plus. Although he was hesitant to describe individual products coming into the store, he confirmed that “IBC will be selling all kinds of stationeries, including sport equipment, targeting the demand from those who are in need of them.”

He said over 20,000 different kinds of stationeries from well-known brands will be imported from 30 different countries world-wide. Well-known, quality local brands will be sold as well.

“About 20 to 25 per cent of the products are being imported from Japan,” he said. “We also have products from Europe and the United States, such as Mont Blanc, Parker and also 3A.”

All the products coming in will have proper brands, quality and affordable prices, which will correspond with the price tag for everyone. He added that compared to the same products in neighboring countries, IBC will provide prices that are 10 to 20 per cent lower. This is due to Cambodia’s reasonable workforce and tax-free importation of products. This is part of the government’s initiative to promote the education sector in Cambodia, according to Sok.

“Having many kinds of stationeries provides many options for studying purposes and encourages students to love their study time,” he said.

He added that he believes this is a good investment for students and parents.

“I think that now is a time for parents to invest in their children’s education with stationeries that can motivate them to enjoy education more by allowing them to walk through an educational path in a bookstore rather than the market,” he said.