Logo of Phnom Penh Post newspaper Phnom Penh Post - Public relations specialists see a big role in nation

Public relations specialists see a big role in nation

Public relations specialists see a big role in nation

With about 800 organisations registered with the government, communication jobs are expected to rise above the average level. However, there are few and far between aware of the demand for polished communication graduates.

Chim Linna, 25, works on communication issues for Open Institute, promoting gender equality. “Being a communication officer at an organisation is more than being a reporter because a communication officer, besides contacting sources and writing news, has to use a lot of creativity and design skills to set up workshops, seminars, press conferences,” Chim Linna said.

Nou Vannsan, 24, says her chosen field of communication will surpass business, accounting or medicine. But she expressed concern about the field’s own public relations.

“Many organisations still can’t see the importance of the communication field,” he says, adding that in a developed country, communication is necessary for an organisation to run smoothly.

Many define communication work differently, but Tieng Sopheak Vichea, the head of the media and communication department at the Royal University of Phnom Penh, said the government often hires press officers to respond to media inquiries and industries, and that many NGOs, trade unions and schools also seek qualified public relations officers.

Seng Bopha, a programme communication analyst at the UN Development Programme said: “I can see there is a demand for local communications or media professions. If you are able to see that studying communication does not fixedly mean being a reporter – of course reporting work is one of many related careers – you will understand what I mean.” She added: “Communications people help an institution to realise their planned objectives and reaching a broad target audience cost-effectively.”

MOST VIEWED

  • Gov’t says tourism recovers slightly despite pandemic

    The Ministry of Tourism and the Phnom Penh municipal administration have recognised 33 tourism businesses in the capital which have consistently implemented safety measures for tourists and adhered to the code of conduct issued by the ministry. Recently, the ministry announced that tourism businesses had to

  • Mull ASEAN border opening, PM urges

    Prime Minister Hun Sen has requested that ASEAN launch a scenario for gradually reopening cross-border travel and trade between countries in the region. He said ASEAN has had more success combating Covid-19 compared to other regions. The prime minister’s request was made at the

  • Ministry reports 11 new Covid-19 cases, reiterates vigilance

    Minister of Health Mam Bun Heng has urged people to continue practising virus prevention techniques after 11 people tested positive for Covid-19 within two days after arriving in the Kingdom. Speaking on Sunday, Bun Heng stressed the importance of washing hands, wearing masks or scarves when

  • Nine on Indonesia flight Covid-19 positive

    The Ministry of Health on Saturday confirmed nine more imported cases of Covid-19. The nine ‒ eight Cambodians and one Indonesian, aged 22 to 26 ‒ arrived in Cambodia on Thursday via a direct flight from Indonesia and are receiving treatment at the Khmer-Soviet Friendship Hostipal in Phnom Penh.

  • Kingdom’s financial sector healthy

    Cambodia's financial sector remains on a sustainable growth path despite the Covid-19 pandemic squeezing crucial industries, National Bank of Cambodia (NBC) governor Chea Chanto said. Tourism, garments and footwear have borne the brunt of the Covid-19 impact, he said, whereas the financial and agriculture sectors

  • Vietnam told to remove border tents

    Kandal provincial governor Kong Sophoan has ordered local authorities to prohibit the construction of buildings in areas bordering Cambodia and to report any irregularities immediately. Recently, Vietnamese officials removed another seven tents from the border area with Cambodia. His remarks were made on Wednesday afternoon

  • Migrant workers set to return from Malaysia

    The Ministry of Foreign Affairs and International Cooperation confirmed on Thursday that 158 Cambodian students and migrant workers will fly home from Malaysia on Friday morning. This is the second flight to bring Cambodians home from Malaysia. A ministry notice said Malaysia Airlines Flight MH754 will

  • Cambodia to remain neutral on ASEAN-China territorial dispute

    Minister of Foreign Affairs and International Cooperation Prak Sokhonn told an informal meeting of ASEAN foreign ministers on Wednesday that Cambodia will stay neutral on the South China Sea. He appealed to all stakeholders to continue fostering a conducive environment that contributes to the end

  • Keeping it riel, Cambodia steps up de-dollarisation

    The economic downturn has supplied the National Bank of Cambodia with an opportunity to step up its agenda to return the shine on the riel while coping with Covid-19 challenges Late May, an instruction by the National Bank of Cambodia (NBC) to financial institutions to

  • ANA finds ancient Sanskrit inscription

    The Apsara National Authority (ANA) has found a Sanskrit inscription carved on ancient stone. The inscription was discovered on the underside of a stone on Wednesday, in front of the Tonle Snguot temple which workers were cleaning. Archaeologist and Apsara Authority deputy-director Im Sok Rithy