Logo of Phnom Penh Post newspaper Phnom Penh Post - Public relations specialists see a big role in nation

Public relations specialists see a big role in nation

Public relations specialists see a big role in nation

With about 800 organisations registered with the government, communication jobs are expected to rise above the average level. However, there are few and far between aware of the demand for polished communication graduates.

Chim Linna, 25, works on communication issues for Open Institute, promoting gender equality. “Being a communication officer at an organisation is more than being a reporter because a communication officer, besides contacting sources and writing news, has to use a lot of creativity and design skills to set up workshops, seminars, press conferences,” Chim Linna said.

Nou Vannsan, 24, says her chosen field of communication will surpass business, accounting or medicine. But she expressed concern about the field’s own public relations.

“Many organisations still can’t see the importance of the communication field,” he says, adding that in a developed country, communication is necessary for an organisation to run smoothly.

Many define communication work differently, but Tieng Sopheak Vichea, the head of the media and communication department at the Royal University of Phnom Penh, said the government often hires press officers to respond to media inquiries and industries, and that many NGOs, trade unions and schools also seek qualified public relations officers.

Seng Bopha, a programme communication analyst at the UN Development Programme said: “I can see there is a demand for local communications or media professions. If you are able to see that studying communication does not fixedly mean being a reporter – of course reporting work is one of many related careers – you will understand what I mean.” She added: “Communications people help an institution to realise their planned objectives and reaching a broad target audience cost-effectively.”

MOST VIEWED

  • New US bill ‘is a violation of Cambodian independence’

    After a US congressmen introduced bipartisan legislation that will enact sanctions on Cambodian officials responsible for “undermining democracy” in the Kingdom, government officials and the ruling Cambodian People’s Party on Sunday said they regarded the potential action as the “violation of independence and sovereignty

  • Angkor Wat named as the top landmark for the second year

    Travel website TripAdvisor has named Cambodia’s ancient wonder Angkor Wat as the top landmark in the world for the second year running in their Travelers’ Choice Award 2018, an achievement Cambodian tourism operators expect will attract more tourists to the Kingdom. The website uses traveller

  • Ministry’s plan for net sparks fears

    The government has ordered all domestic and international internet traffic in the Kingdom to pass through a Data Management Centre (DMC) that has been newly created by the state-owned Telecom Cambodia, in a move some have claimed is an attempt to censor government critics. Spokesman

  • Hun Sen detractors ‘will die’

    Prime Minister Hun Sen on Wednesday said those who curse or insult him would eventually die without a plot of land to bury their bodies after being killed by lightning, suffering the same fate as those who recently died in Thmar Baing district in Koh