Smart Axiata is the first Cambodian company to be recognised as an award-winning telecoms service provider.

Smart Axiata was awarded with the Asia Pacific Emerging Market Telecom Service Provider of the year of 2015 by Frost & Sullivan Asia Pacific on June 22.

Thomas Hundt, CEO of Smart Axiata said: “We at Smart are very proud of having received such a prestigious award! It shows that Smart is a recognised industry and Asia-wide leading player.”

With over 7.5 million subscribers, Smart is the fastest growing mobile service provider in the emerging markets of the APAC region and is the second largest mobile operator in Cambodia.

In order to stay afloat in such a competitive market, Smart promoted many unique campaigns to reach success.

Through many initiatives such as the uptake of smart phones, Smart managed to increase its revenue by 48 per cent.

“Effective cost control mechanisms and rapid revenue growth helped in improving [our] profit margins,” the company stated in a press release.

Frost & Sullivan recognises companies’ success in the following areas: leadership, technological innovation, customer service and strategic product development.

By comparing market participants and measuring their performance through in-depth interviews, analysis and research, Frost & Sullivan determine the companies with the best practices in the industry.