Logo of Phnom Penh Post newspaper Phnom Penh Post - Luxury hotel group sees winning SE Asia formula



Luxury hotel group sees winning SE Asia formula

Content image - Phnom Penh Post
The chief executive of Small Luxury Hotels of the World, Filip Boyen poses for a picture in Thailand. The Nation

Luxury hotel group sees winning SE Asia formula

The Nation (Thailand)/ANN: Small Luxury Hotels of the World (SLH) sees growth potential for its luxury hotel brands in Southeast Asia, according to its Chief Executive Filip Boyen.

“Southeast Asia is an emerging region for luxury boutique hotel operators as governments are starting to recognise the economic potential of the tourism industry and more destinations are getting developed for tourism,” says Boyen in an exclusive interview with The Nation.

“As a result, we see more luxury boutique hotels opening in the Southeast Asia region including 7 Secrets Resort and Wellness Retreat Lombok, Akyra Sukhumvit Bangkok [June 2018] and Cape Fahn Koh Samui [August 2018]. At SLH, we are actively looking for suitable hotels to join the brand in this region, with some of the top Southeast Asia cities requested by our guests being Hanoi, Langkawi, Yangon, Manila and Ho Chi Minh,” he said.

Boyen said that SLH was started in London in 1991 to provide a distribution platform with sales and marketing solutions that enable independent hoteliers to compete in a global market against branded hotels.

Over the past 27 years, SLH has grown from a collection of 70 hotels in 11 countries to over 500 hotels in more than 80 countries around the world, including hotels with cutting-edge design and city-centre sanctuaries, along with historic country mansions and remote private islands.

Thailand, with 21 SLH hotels, has the largest cluster of the 43 hotels in Southeast Asia.

“We are growing quickly in the Southeast Asia region,” Boyen said, pointing to recent additions including 7 Secrets Resort and Wellness Retreat in Lombok, the Seminyak Beach Resort & Spa in Bali and Mangala Resort & Spa in Kuantan. The company will also soon welcome its latest properties: city centre hotel Akyra Sukhumvit Bangkok this month and private island resort Cape Fahn (Ko Samui) in August.

“Luxury today means offering a personalised experience, and guests come to us knowing that we have the perfect hotel to fit their individual requirements. Asean travellers are becoming savvier and more discerning in their hotel choices too,” said Boyen.

“Southeast Asia’s growing middle class has been experiencing stable income growth as their economies are going through development as emerging urban hubs,” said Boyen. “With more disposable income, they are demanding more personalised experiences when they travel, and are increasingly choosing luxury boutique accommodations over branded conventional alternatives.”

SLH now has 528 hotels under its portfolio, with 43 in Southeast Asia. “We’ll be continuing our expansion in Southeast Asia and throughout Asia Pacific. We hope to grow to 600 hotels by 2020,” said Boyen.

MOST VIEWED

  • Hun Sen: Full country reopening to be decided in two weeks

    Prime Minister Hun Sen has announced that if the Covid-19 situation remains stable for 15 consecutive days from the end of the October 5-7 Pchum Ben public holiday, Cambodia will reopen fully, albeit in the context of Covid-19 whereby people have to adjust their lives to

  • Cambodia sets new Covid-19 quarantine rules

    The government has modified Covid-19 quarantine requirements, shortening the duration for, among others, Cambodian officials, foreign diplomats and delegations, investors and inbound travellers in general. According to an official notice signed by Minister of Health Mam Bun Heng late on October 16, quarantine length for Cambodian

  • Will Evergrande change the way Chinese developers do business in Cambodia?

    China’s property sector policy has exposed the grim financial condition of real estate developers including those operating in Cambodia, which raises questions over the viability of their projects and business going forward The dark blue netting draping over one of Yuetai Group Co Ltd’

  • Phnom Penh governor: Show Covid-19 vaccination cards, or else

    Phnom Penh municipal governor Khuong Sreng late on October 5 issued a directive requiring all people aged 18 and over and the parents of children aged 6-17 to produce Covid-19 vaccination cards when entering schools, markets, malls, marts, eateries and other business establishments that have been permitted

  • Cambodia seeks probe into 'false reports' on Hun Sen's alleged Cypriot passport

    Minister of Justice Koeut Rith on September 6 wrote a letter to his Cypriot counterpart Stephie Dracos requesting cooperation in investigating and providing the truth in relation to the "exaggerative and false allegations" that Prime Minister Hun Sen holds a Cypriot passport. In his letter, the

  • 'Pandora Papers' expose leaders' offshore millions

    More than a dozen heads of state and government, from Jordan to Azerbaijan, Kenya and the Czech Republic, have used offshore tax havens to hide assets worth hundreds of millions of dollars, according to a far-reaching new investigation by the International Consortium of Investigative Journalists (