Traditionally, to sell or rent a house all you had to do was make an appointment with the buyer, use a bit of the “real estate agent charm” and show them some properties that best suit their needs. But those days are over.
Currently, over 90 per cent of buyers are using the internet to research the market before contacting a real estate agent, and it has never been more important to make a good first impression online.
In real estate terms this is known as a ‘quality listing.’
A joint study conducted by The National Association of Realtors (USA) and Google in 2013, stated that ‘real estate related searches on Google.com have grown 253 per cent over the past 4 years’ and now ’90 per cent of home owners used the internet during their property search.’
A more recent study by We Are Social (Singapore) found that internet usage in Cambodia had grown by over 400 per cent between 2015 and 2016.
In line with the We Are Social research, www.realestate.com.kh has increased traffic and sales and rent enquiries by 416 per cent during that time.
With internet users in Cambodia skyrocketing to more than 6.7 million people this year, high quality real estate listings have never been so important.
And to ensure property seekers on www.realestate.com.kh are presented with the highest quality listings possible, we automatically display listings with 0-1 images at the bottom of the list. Quality listings will always be preferred by our website, and sit higher in the list of search results.
Top quality listing tips:
1) Upload more than 3 photos
After all, a picture speaks a thousand words. www.realestate.com.kh’s internal data shows that your chances of selling a property can increase by 85 per cent if you upload more than three images to your property listing. It is very important that the photos you upload are of the actual property you are selling, as this will show potential buyers exactly how the property looks – and prove it is a genuine property for sale. You need to take quality photos. Show the key selling features and show people all the benefits.
2) Take time writing a quality listing description
Offer as much detail as possible when you are writing your listing description. Put yourself in the property buyer’s shoes. What features will they find most attractive in your property?
3) Get your contact details perfect
Your listing is a waste of time if people can’t get hold of you! So make sure your contact details are perfect. Add two phone numbers and an email address if you know that sometimes you will be too busy to take the calls. Also, take time to improve your “personal profile” or “agent profile” online as this profile allows you to give some extra information about yourself and/or your real estate agency – and creates a much-needed sense of trust and familiarity between yourself and potential buyers and renters.
4) Make your property listing headline count
Add a “property headline” in both English and Khmer – and make it count. If it is simple and clear, people will find your items before they find another. The internet has thousands of property listings for Cambodia these days, so you need to make sure your title quickly summarises what you have to offer.
5) List a price
Don’t list a “price on application” (POA). At www.realestate.com.kh, we have found that potential buyers generally read the home’s description and expect to see an exact listed price. On www.realestate.com.kh, listings that display a reasonable price receive 150 per cent more inquiries. If the price is negotiable, make sure you let the user know in the listing description. If the terms of sale/rent are negotiable, let the buyer know in the listing description.
6) Follow up your sales inquires quickly and professionally
When you receive phone and email inquiries from your online property listing, it is extremely important that you follow up with the potential buyer and renter as fast as possible. If you don’t get in touch quickly, your potential buyer or renter will soon find another offer, and another seller who is more interested in them. If they are an international buyer, communicate over the phone in the correct language - and follow up with a detailed email.
It is extremely easy to create a new listing on www.realestate.com.kh, whether you are a private seller, landlord of real estate agent. You can sell yourself and we don’t take commission.
Sell faster on www.realestate.com.kh:
7) Upgrade listings
You can now upgrade your property listings for sale or rent to be “featured” on www.realestate.com.kh for only about $1 per day! This means your property will be on the top of the list, and get more exposure and more inquiries. Just click “upgrade” on the property that you want to upgrade inside your seller’s office and we will do the rest!
8) Refresh listings
If your property is still for rent or sale, you can now refresh your listing once every seven days and bring it back up to the top of the list. When you click “refresh”, the property will be moved back up to the top of the list where potential customers will see it!
If you are an agent, developer, landlord or private seller wishing to list your property on www.realestate.com.kh contact us today at [email protected] or 017 436 756. We are available to help you anytime with anything!
Harness the online revolution that is spreading across Cambodia – and get your listings sold on www.realestate.com.kh, Cambodia’s home of real estate, today.