Logo of Phnom Penh Post newspaper Phnom Penh Post - Facebook for farmers: New app to create rural information network

Facebook for farmers: New app to create rural information network

A still from Agribuddy’s promo video. Photo supplied
A still from Agribuddy’s promo video. Photo supplied

Facebook for farmers: New app to create rural information network

A Siem Reap company has developed a smartphone app that aims to connect farmers, middlemen, suppliers, markets and experts in a way easy even for those with little formal education.

Kengo Kitaura, a Japanese entrepreneur who moved to Cambodia in 2010, started work on the Agribuddy app after encountering problems setting up a 1,000 hectare cassava plantation in Pailin.

Kitaura said he struggled to easily get in touch with experienced farmers who could help him with problems, buyers to find out their crop prices, equipment suppliers and so on.

“I didn’t see any simple way for an average Cambodian farmer to find these things, so I started to think about how an average farmer could get that information,” he said.   

Content image - Phnom Penh Post
The Agribuddy app is intended to help farmers connect with each other. Heng Chivoan

“I saw more and more farmers holding smartphones, but with the language issues, and the lack of farmers, traders and suppliers listing themselves, the phones were just being used for games and maybe looking at Facebook,” he added. “I thought this could be the answer.”

Using the multi-functional app, rural farmers can upload photos of problems they find, post enquiries about what crops they should use, and even log information about their credit history and assets in order to secure loans.
“I hope Agribuddy becomes the tool that helps farmers reach their potential,” said Kitaura.

Details: agribuddy.com.

MOST VIEWED

  • Reports: Rainsy barred from Jakarta flight

    Sam Rainsy was on Wednesday refused entry to a flight from Malaysia to Indonesia, media reported late on Wednesday. The “acting president” of the Supreme Court-dissolved Cambodia National Rescue Party’s announced return to the Kingdom on Independence Day on Saturday failed to occur. Rainsy

  • Government studying EU’s preliminary report on EBA

    The Ministry of Foreign Affairs and International Cooperation on Wednesday said the government was studying the EU Commission’s preliminary report on the human rights situation in the Kingdom that could lead to a suspension of access to its “Everything But Arms” (EBA) agreement. The

  • Phnom Penh International Airport wins award as passenger traffic soars

    The Phnom Penh International Airport has been awarded Best Asia Pacific Regional Airport 2019 for its sustained high growth in passenger traffic in recent years. The award was presented by the Capa Centre for Aviation (Capa) – a world-leading and trusted organisation that provides market intelligence to

  • Gov’t: Rainsy’s ‘coup plot’ a failure

    The government on Wednesday commended the Kingdom’s security forces for thwarting the attempted “coup plot” by former opposition leader Sam Rainsy through his announced return to Cambodia on November 9. The comments came as Rainsy, the “acting president” of the Supreme Court-dissolved Cambodia National Rescue

  • PM responds to Rainsy ticket claims

    Prime Minister Hun Sen on Monday expressed frustration over claims by Sam Rainsy that he had altered Rainsy’s ticket with Thai Airways to prevent him boarding his November 7 flight to Thailand, from where he had claimed he would enter Cambodia. Hun Sen made the

  • Chinese tourists lead international visitors

    Chinese tourists again topped the list of foreign visitors to Cambodia during the first nine months of this year, with the Ministry of Tourism on Wednesday reporting a 30 per cent increase on the same period last year. The Kingdom received 4.81 million international tourists in that