Cambodians embrace quality fixtures

Content image - Phnom Penh Post
A golden toilet for ‘Lexus drivers’: bathroom fixtures on display at CAMBUILD’15. Hong Menea

Cambodians embrace quality fixtures

As Cambodia enters a new era of real estate development, paving the streets of Cambodia with high-end condominiums and apartments, the market for imported brand name home fixtures has increased. For middle and upper class Cambodians, quality products like deluxe toilets and kitchen faucet fixtures provide for a sustainable home.

Taing MuyEng, the general managing director of Sinh Hakhout, which imports Delta bathroom equipment - a name-brand American company - said that Cambodians have changed their purchasing habits when deciding to renovate. In the long run, quality products save money because they don’t need to be replaced so often, she said.

“I think [the new buying trend happens] because people are starting to understand the importance of using high-end equipment, since they now have a higher financial status,” she said. According to her, the sale of imported products has increased by 20 per cent annually for the last three years. She expects this trend to continue.

Besides Delta fixtures, Sinh Hakhuot has also imported ROCA brand bathroom fixtures, TEKA kitchen supplies and MML and Rolendo brand ceramic tiles from Malaysia and Spain.

Ung Monika, general managing director of E.C. ASERAL, explained that luxury products are emblematic of the rising wealth.

“Cars, such as Rolls-Royce, Lexus, Land Cruiser, Jaguar and Camry fill the streets of Phnom Penh,” she said. “This means that there are many people in this city with a high living standard, so I think bringing in modern household equipment and bathroom fixtures will suit the demands of the market here.”

At the CAMBUILD’15 expo that wrapped up last Saturday, lamp-integrated toilets with golden coloured lids were on display.

By focusing on families with an average to above average living standards, Ung explained that “consumers and investors in the city choose high-end products because they are too busy at work and [do not have] have enough time to [continually] replace low quality fixtures.”

The chairman of COTTO, a company that has imported household products and bathroom fixtures into Cambodia’s market for the last 25 years, said that with higher demand, competition has stiffened. Nevertheless, he is not concerned of the company’s future.

“We are not worried about the arrival of brand new products because currently, middle class families’ understandings [of household equipment] are increasing,” he said.

“This makes us experts within the market. COTTO products will cover at least 20 per cent of the country’s market in three years.”

Sear Rithy, CEO of WorldBridge and developer of The Bridge, acknowledged that as modern buildings bring modern amenities, consumer demand will follow.

“The household and bathroom equipment market always runs parallel with the development of the country,” he said. “Those who sell both modern and non-modern equipment need to focus on making prices affordable and competitive.”

MOST VIEWED

  • Hun Sen ready to ‘break record’, says Rainsy lost

    Caretaker prime minister Hun Sen used a meeting with 18,400 factory workers on Wednesday to predict that he would beat the record for being the world’s longest-serving non-royal leader. He also used the platform to slam political opponent Sam Rainsy who he said had lost

  • Sihanoukville land prices skyrocketing amid breakneck development

    Sihanoukville, the Kingdom’s most famous beach destination for tourists, is seemingly becoming a paradise for Chinese investors as well. The huge influx of Chinese investors has caused property values to rise, especially the price of land, which has nearly doubled in some places near

  • US names new ambassador to Cambodia

    US President Donald Trump on Friday appointed W Patrick Murphy as the new US Ambassador to Cambodia, replacing incumbent William A Heidt. A press release posted on the White House’s website said nominee W Patrick Murphy is currently acting principal deputy assistant secretary at

  • Kingdom is at a crossroads between East, West after poll

    It was dubbed a success by caretaker prime minister Hun Sen after the electoral victory of his Cambodian People’s Party (CPP), which is poised to take all seats in the National Assembly. But the July 29 national election has not been positively looked at by