Putting the cheers into fundraising

Putting the cheers into fundraising

Anjali House has formed a novel approach to fundraising that manages to combine the chance to make merry with the dull grind of generating finance for maintaining programs.

Anjali has partnered with Australian company Goodwill Wine, which allows buyers to order wines and nominate the charity they wish to support –50 per cent of the purchase price goes to the nominated charity.

“One of our long-term volunteers, Rhonda Jackson, came across the idea and proposed it to our fundraiser at the time. We contacted Goodwill, and they took over from there. They designed the label, and put the information we supplied on the site,” said Naomi Twining, communications and management support officer for Anjali.

The wine label integrates a photograph of a butterfly taken by Try Sophal, the award-winning graduate of Anjali who now works for The Halo Trust.

Naomi Twining,​communications officer for Anjali House
Naomi Twining,​communications officer for Anjali House. NICKY SULLIVAN

According to Twining, the wines are ‘cleanskin’ wines, a term for wine bearing a label that does not indicate the winery it came from.

According to its website, Goodwill directly approaches boutique winemakers to source good-quality wines.

Media coverage for the company has been positive – The Age newspaper in Melbourne reported that, “These are seriously good wines.”

The Age also noted that because the company is selling the wine off-label, it is often able to sell high-quality wines for less than the wineries themselves charge.

The selection of wines available varies but, at the time of writing, prospective buyers could choose from a broad range of wines including a stunning-sounding sparkling pinot noir/chardonnay, from several Australian vineyards in the Yarra Valley, Coonawarra, Ballarat and Otway.

Buyers can even choose from a selection of ‘vegan’ wines.

The wines can be ordered from anywhere in the world, but are only delivered in Australia. Interested tipplers or those wishing to send a gift can check out the selection, as well as nominate their charity on www.goodwillwine.com.au.


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