Hong Kong’s flag carrier Cathay Pacific is set to take on a higher number of inbound and outbound passengers by shifting its customer-centric policy to higher gear in Cambodia.

In an interview with The Post, Cathay Pacific country manager for Vietnam and Cambodia Jason Choi said the airline had seen a huge increase in demand for inbound and outbound traffic between Cambodia and Hong Kong.

“We have also seen substantial traffic growth from Cambodia to North America and Europe.

“By continually enhancing our services, products and network, and by putting customers at the centre of everything we do, we remain in a good position to capitalise on the opportunities that such growth presents,” he said.

Cathay Pacific, which has a long history in Cambodia, began flights between Phnom Penh and Hong Kong in 1993, under its regional subsidiary, Cathay Dragon, which operated two flights a week.

Choi said the airline now runs two flights daily to Phnom Penh, and since 2013, four flights per week between Hong Kong and Siem Reap as well.

Being customer focused, concentrating on increasing trade and commerce, and providing a fuss-free haulage, the airline has increased flight frequencies to daily during winter.

“Additionally, Cathay Pacific operates a twice-weekly freighter service from Hong Kong to Phnom Penh.”

Choi said that there are plans to give customers variety in choices and destinations.

“We are constantly reviewing our network to provide our customers with additional choices and destinations. Current load factors between Hong Kong and Cambodia are satisfactory.

“And, with the launch of services to destinations such as Seattle [US], and Komatsu [Japan] earlier this year, travelers from Cambodia now have more and even better connections to new destinations around the world,” he said.

On the outlook for Cathay Pacific, Choi was upbeat that passenger volumes will increase despite the ongoing US-China trade tensions.

“We see a substantial flow of business travelers to Southeast Asia that will benefit traffic coming into Cambodia as well, despite the challenges in the geopolitical arena,” he said.

He also said that along with Cathay Pacific’s passenger services, the airlines’ cargo business is also very important.

“We saw double-digit growth in cargo traffic originating from Cambodia in the first half of this year, and we believe the trend will continue.

“We are working hard with our cargo forwarders to boost the flow of garments and other manufactured products out of Cambodia, which can be carried in the bellies of our passenger aircraft.”

Choi said that to enhance customer satisfaction and upgrade its services, Cathay has launched its “Move Beyond” campaign that reflects its determination to reach new levels of service and customer experience.

He said it is a global branding campaign focused on five key areas of business – places, planes, products, people and productivity.

Cathay Pacific, he said, is constantly improving its products and services in both its digital interaction with customers and the level of service delivery.

On Cambodia’s aviation sector, Choi said: “We have always been optimistic about Cambodia, which has world-class heritage attractions, apart from friendly and driven people. Investment in Cambodia is growing as the global economy evolves and changes.”