Reigning Metfone C-League champions Boeung Ket have landed a lucrative sponsorship deal from Khmer Beverage Company, the makers of Cambodia Beer and other products, for the new season, just days before they launched their bid for an unprecedented hat-trick of league titles.
The three-time championship winners said the sponsorship, to the tune of $100,000, will go a long way in helping the club’s domestic and regional initiatives both on and off the pitch.
The deal was signed on Thursday by Khmer Beverage’s public relations officer Borei Sylyvann and Be Makara, Boeung Ket’s manager since in 2012.
While Sylyvann announced the company’s commitment to work closely and cooperate with the club, Makara said sponsorship played a crucial role in helping Cambodian football.
“Though we need to spend more than this amount as a whole through the year and will have to seek more support from others, the sponsors remain an important part of the club and its progress,’’ Makara said.
Marking the occasion, the champions displayed their new kits for the season. The team will be in all white for home games and sport red for away matches.
Boeung Ket won the league on their debut in 2012 after being promoted to set a record. They have since gone on to claim back-to-back victories in 2016 and 2017