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Toyota Cambodia and NOCC open talks for 2023 Games partnership

Content image - Phnom Penh Post
Toyota Cambodia president Hiroyuki Itoh (left) and NOCC secretary-general Vath Chamroeun shake hands after their preliminary meeting on a partnership deal today. Supplied

Toyota Cambodia and NOCC open talks for 2023 Games partnership

The Cambodia franchise of the Toyota Motor Corporation held preliminary discussions with the National Olympic Committee of Cambodia today to support the Kingdom’s 2023 SEA Games mobility sector in line with the International Olympic Committee’s The Olympic Partner (TOP) agreements with the Japanese car manufacturer that run worldwide until the 2024 Olympics.

The meeting took place at Toyota Cambodia headquarters on Russian Boulevard. Secretary-general Vath Chamroeun headed the NOCC team with NOCC advisor Ken Gadaffi and project manager Top Panha.

Toyota Cambodia president Hiroyuki Itoh led his delegation comprising general manager, sales and marketing’s Ly Bunhay, marketing manager Bun Chandararath, fleet consultant Cheng Sophon and events leader Kun Sonita.

Through this partnership, after it is finally agreed, the leading automaker will be the official mobility sponsor and official vehicle of the NOCC and offer its support to grassroots development for selected Olympic and potential sports

Toyota will also provide vehicle support for the Cambodia SEA Games Organizing Committee.

‘A big boost for the Games’

“It has come at the most opportune time for Cambodian sports as we embark on our biggest logistical challenge in holding the games for the first time in our country’s history. Toyota’s support for the NOCC programme will help promote the Olympic movement and its values and principles,” NOCC secretary-general Vath Chamroeun told The Post today.

“This is the first big step towards activating the IOC’s TOP agreement, and getting on board classy partners like Toyota will be a big boost for the success of the Games and the sporting environment in the country,” said Gadaffi, who liaised between the Olympic governing body and both parties involved in the talks.

Toyota Cambodia president Itoh lauded the IOC’s initiative and indicated his company’s desire and commitment to support the NOCC for the Tokyo 2020 Olympics and 2023 Cambodian SEA Games.

There will be another round of talks between the NOCC and Toyota Cambodia to work out a joint partnership agreement leading to the signing of a memorandum of understanding.

The IOC and Toyota reached an agreement until 2024 in the mobility category, which includes vehicles, mobility services and mobility solutions, in early 2015. The agreement covers all relevant Toyota brands within the category, including Toyota, Lexus and Scion.

Toyota, whose rights extended globally at the beginning of 2017, will also support the entire Olympic movement through funding and a global promotional reach. Under the IOC’s management, the TOP Program backs national Olympic committees and organising committees.

The product categories covered by the Toyota sponsorship are: vehicles, including passenger cars, urban mobility vehicles and commercial vehicles, mobility services that span vehicle and road safety and transport-support systems and services.

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