Smart Axiata’s digital entertainment partner iflix, the world’s leading entertainment service for emerging markets, today announced a ground-breaking collaboration with beIN Sports to bring European football live to iflix subscribers in Cambodia.
From August 10, iflix subscribers in Cambodia will be able to enjoy virtual front row seats to English Premier League and Spanish LaLiga action via the newly launched 24-hour beIN SPORTS 1 and beIN SPORTS 2 channels on iflix, with catch up available for the matches. Additionally, same day match highlights for all Premier League, LaLiga and Ligue 1 games will be available in a beIN SPORTS branded zone to users for free.
Through Smart’s exclusive partnership with iflix, Cambodian football fans will now be able to enjoy these live matches for free by subscribing to Smart StreamOn 2, StreamOn 8 and [email protected]. New Smart subscribers will also be offered 3 months free subscription to iflix.
“Smart’s partnership with iflix has proved hugely popular in Cambodia. This addition of live football matches from the world’s top leagues will make iflix a must for all sports lovers in the Kingdom. We are delighted to make iflix available for free as part of our digital entertainment propositions to many Smart subscribers and wish them many breathtaking hours of live football action,” said Stjepan Udovicic, CMO of Smart Axiata.
With iflix’s hundreds of studio and distributor partnerships, Smart subscribers have been enjoying a selection of iconic, highly acclaimed regional as well as international TV shows and fan-favorite movies, including first run exclusives and award-winning programs.Now available to over one billion consumers throughout Asia, the Middle East and Africa, iflix has established itself as the clear market leader in video streaming.
iflix Co-Founder and Group CEO, Mark Britt said, “Growing up in Australia, the freedom to enjoy sports was akin to a human right. We are incredibly excited to make the world’s most popular sport as well as the sport’s most premium leagues and competitions available to our users.”
“We are committed to deliver the best live sports mobile streaming experience possible through significant investment and development of an all new live streaming hub and infrastructure. Our partnership with beIN is a testament to the ongoing commitment,” added Britt.
Smart Axiata Co., Ltd., Cambodia’s leading mobile telecommunications operator, currently serves 8 million subscribers under the 'Smart' brand. Smart Axiata is part of Axiata GroupBerhad, one of Asia’s largest telecommunications groups.
Smart is at the forefront of mobile technology advancement in Cambodia. Smart was the first network to introduce 4G LTE in 2014, 4G+ in 2016 and 4G+ with HD Voice (VoLTE) in early 2017.
In mid-2017, Smart introduced cutting-edge 4.5G, manifesting its data leadership position in Cambodia. Smart also provides 2G, 2.5G, 3G and 3.75G mobile services as well as international roaming across more than 190 countries. Its extensive nationwide network coverage stretches to more than 98% of the Cambodian population.
The company is also rapidly transforming itself into a digital lifestyle brand, having introduced many innovative offerings and lifestyle entertainment value propositions. This includes various international partnerships, with brands as diverse as Universal Music, Apple, Facebook andiflix, as well as digital services including SmartLuy, Smart Insurance,SmartPay, Smart Music and SmartNas. Smart aspires to become Cambodia’s Digital Champion, while playing an active role in socio-economic growth.
The company's workforce consists of more than 1000 local and foreign experts. Smart is committed to its customers, employees and the people of Cambodia, in delivering its promise of enriching their lives through world-class networks, exceptional digital experiences and through significant corporate social responsibility engagements.
Live. Life. Be Smart.