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Maybank launches Kingdom’s first mobile banking app with Augmented Reality and QR code reader

Content image - Phnom Penh Post
Maybank Cambodia Mobile Banking App Launch attended by Maybank Group Head of Community Financial Services, Datuk Lim Hong Tat and Maybank Cambodia CEO, Ms Cynthia Liaw, together with digitally savvy Cambodian celebrities and customers. Photo supplied

Maybank launches Kingdom’s first mobile banking app with Augmented Reality and QR code reader

In keeping up with the world’s latest technology and pursuit for convenience, efficiency, and instant gratification, Maybank has emerged as the country’s pioneer in launching an exclusive mobile banking application with Augmented Reality and QR code reader capabilities in late May 2016. Deviating from the standard mobile banking procedures, Maybank’s application is a combination of Augmented Reality and a QR Code Reader that, together, proffers a supreme level of customer experience.

Datuk Lim Hong Tat, Maybank Group Head of Community Financial Services, and Ms Cynthia Liaw, Maybank Cambodia’s CEO, emphasised on how the introduction of this mobile banking app is in accordance with Maybank’s goal of satisfying customers first, while transcending technology boundaries to deliver an ever-improving customer experience.

“The Bank is determined to build its digital banking presence and meet the fast-evolving demands of customers, especially the younger generation,” said Datuk Lim.

The app allows a Maybank customer to check their account balance and debit card purchases, while being able to also perform banking transactions anytime, anywhere. This effectively cuts out the need to physically go to a Maybank ATM or bank.

Additionally and revolutionarily, this app permits the sending of money to a mobile number, wherein the receiver can subsequently withdraw the cash from any Maybank ATM without having to use an ATM card.

The Augmented Reality part comes into play if a Maybank customer wants to easily locate the nearest bank branch or ATM; the tool will scan the customer’s surroundings and provide real-time onscreen directions. On the other hand, the QR Code Reader and the Loan Calculator are open to the public, even to those who have yet to become a Maybank-registered customer.

CEO of Maybank Cambodia, Ms Liaw, said, “Maybank is supportive of the government’s move to promote a cashless society as well as enhance the digital banking experience to meet our clients’ changing expectations.” While digital banking channels are not only naturally convenient, they are also encrypted and secured with multiple layers of authentication, she added.

This mobile banking app is only Maybank’s beginning of an innovative line-up of other online services in Cambodia, and is a major step forward to becoming the country’s digital bank of choice.

Maybank, which has received the VISA Leadership in Innovation Award for its Picture Debit Card function – where customers can use personal pictures to customise their debit cards – continues to lead the way in banking digitalism.

The Maybank Mobile App is available for download from across various platforms, namely Apple’s iOS and the Android OS. Please take note to search for “Maybank KH”, and get ready to be exposed to an exciting new level of banking on-the-go.

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