Logo of Phnom Penh Post newspaper Phnom Penh Post - Smart Axiata bags first place as Cambodia’s Mobile Service Provider 2016



Smart Axiata bags first place as Cambodia’s Mobile Service Provider 2016

Content image - Phnom Penh Post
Group photo at the 2016 awards ceremony for Cambodia’s Mobile Service Provider. Photo supplied

Smart Axiata bags first place as Cambodia’s Mobile Service Provider 2016

Adding to its growing list of awards, Smart Axiata continues its way up to be the market leader with its advanced networks, innovative digital services, and national contribution to the Kingdom.

The honour of being Cambodia’s Mobile Service Provider 2016 was given to Smart by market research firm Frost & Sullivan, primarily for its overall business strategies and outstanding performance amidst a densely competitive market. These strategies include its digitally value-added services the likes of SmartLuy, Smart Music, Smart Loan, iCalluPay, and Smart Tunes.

The past year has seen Smart pulling more weight on its 4G LTE value proposition by establishing exclusive partnerships with topnotch device and content providers. In partnering with Apple, Smart gained the exclusive rights to sell iPhones and iPads in attractive bundled packages while its collaboration with Universal Music gave rise to Smart Music – the country’s first ever music streaming application. SmartLuy was also launched for customers to be able to transfer funds and conduct digital transactions.

It was handed the prestigious award thanks to its national contribution to the country; Smart Life Insurance is the inaugural mobile insurance in Cambodia, in partnership with leading global micro-insurance provider BIMA, and this has seen Smart’s meteoric status as now being the largest provider of life insurance in the country based on the number of people insured through Smart alone.

“On the back of a growing mobile-data user base and strong uptake of digital services, Smart has recorded an exponential growth in its Data and Value Added Services, which has significantly contributed to overall revenue growth. Through its continuous investment in advanced mobile networks and more profitable digital services, Smart has delivered an all-round performance in a highly competitive market,” said AvinashSachdeva, Senior Industry Analyst of Telecom Digital Transformation Practice at Frost & Sullivan for Asia Pacific.

Content image - Phnom Penh Post
Smart CEO Hundt. Photo supplied

Mr Sachdeva also said that Smart has successfully emerged as one of the chief lifestyle brands in Cambodia.

Smart CEO Thomas Hundt welcomed the award, noting the contribution of the entire team in relentlessly pursuing the provision of the best and most affordable mobile access and services to its 8 million customers in the country.

“All our employees at Smart always strive to be better than who we were yesterday to win the hearts of all Cambodians and to allow us serving them. This latest award by Frost & Sullivan is another gift to all employees of Smart and another great opportunity to thank our customers, partners, stakeholders and friends for their constant support,” Mr Hundt said.

To that, Mr Hundt added, Smart continues to play an imperative role in Cambodia’s ICT sector. A fine example was its $275 million contribution to the national economy, a figure which represents 1.5 percent of Cambodia’s economy, and which supports more than 40,000 jobs.

Other awards that Smart Axiata has bagged this year include Best Performance in the Private Sector at the Cambodia ICT Awards, the Telecom Asia Award for the Best Community Project for its involvement in Cambodia’s National Literacy Campaign in collaboration with the Ministry of Education, Youth and Sport as well as UNESCO, and Best Telco and Best CSR Company by Global Banking and Finance Review.

MOST VIEWED

  • Volunteer scheme to foster ‘virtuous’ humanitarian spirit

    A senior education official said volunteer work contributes to solidarity and promotes a virtuous humanitarian spirit among the youth and communities. Serei Chumneas, undersecretary of state at the Ministry of Education, Youth and Sport, made the comment during the opening of a training programme called “

  • Chinese firms unveil preliminary results on metro, monorail for capital

    Minister of Public Works and Transport Sun Chanthol and representatives from China Road and Bridge Corp (CRBC) and its parent company, the state-owned China Communications Construction Co Ltd (CCCC), met on June 24 for talks on results of the firms’ preliminary study on a potential metro

  • ACLEDA, WU to enable global money transfers

    Cambodia's largest commercial bank by total assets ACLEDA Bank Plc and global money transfer firm Western Union (WU) have partnered to offer customers cross-border money transfers to 200 countries via “ACLEDA mobile” app. In Channy, president and group managing director of ACLEDA, said the June 22 agreement

  • Walmart plans to diversify stock of Cambodia goods

    Walmart Inc, the world’s biggest retailer, on June 22 reiterated recent plans to scale up and greatly diversify its purchases of Cambodian products, according to the labour ministry. This came during a virtual working meeting between Minister of Labour and Vocational Training Ith Samheng and

  • Cambodia detects new Covid cases after 52 days: PM

    After 52 days of zero new Covid-19 cases, Cambodia has now detected new infections, according to Prime Minister Hun Sen. In his special audio address to the nation late on June 28, Hun Sen said the new cases were detected on people who had undergone PCR tests

  • Cotton club growing in Battambang

    The global market for “vegan leather” – materials that act as alternatives to traditional leather that can be synthesised from cork, apple peels, cactus, recycled plastic, grape pomace and pineapple leaves, among other things, and supposedly require no chemicals or water to produce – is expected to