Logo of Phnom Penh Post newspaper Phnom Penh Post - Avex to launch smartphone payment app

Avex to launch smartphone payment app

Content image - Phnom Penh Post

Avex to launch smartphone payment app

MAJOR music company Avex Inc plans to launch a smartphone-based payment app as early as this summer, giving users points they can exchange for exclusive goods or concert tickets.

The new service is aimed at fostering closer ties with music fans, and Avex will call on other music firms to join in.

Avex’s app is called “entame [entertainment] wallet”. The company will award points based on how much digital cash, called “entame coin”, that users spend at shops or online.

Exclusive products

It will also reward people who view footage of their favourite artists or share articles on social networking services. The company plans to allow users to exchange their points for exclusive products or to obtain tickets to music concerts and special events.

Avex is aiming to see payments totalling about 450 billion yen ($4 billion) in 2022.

By giving points, Avex seeks to analyse what fans do and what they’re interested in, so as to expand their business outside selling music. According to sources, Avex will invite other parties, such as music companies and entertainment agencies, to participate in the project. The sources said Avex will not use the customer data exclusively, but provide it to each participant.

The project is partly spurred by the sense of crisis in the music industry over the rise of music streaming services. IT giants such as Apple, Amazon and Google offer monthly music subscription services, which have become so popular that domestic sales of music CDs are on a downward trend.

In general, when users listen to music or watch video with a music streaming service, a fee is paid to a music company. The customer data it can obtain, however, is limited to age and gender, which prevents the company from enhancing its marketing based on customer preferences.

“Record companies need to transform their business from selling songs and CDs to offering comprehensive services including managing live performances, selling goods and coordinating events,” a music industry expert at Okasan Securities said. THE YOMIURI SHIMBUN (JAPAN)/ANN


  • Cambodia-Thailand rail reconnected after 45 years

    A railway reconnecting Cambodia and Thailand was officially inaugurated on Monday following a 45-year hiatus, with the two kingdoms’ prime ministers in attendance at the ceremony. On the occasion, Cambodian Prime Minister Hun Sen and Thai Prime Minister Prayut Chan-o-cha travelled together from Thailand’s

  • Thousands attend CNRP-organised pro-democracy vigil in South Korea

    Thousands of supporters of the Supreme Court-dissolved Cambodia National Rescue Party (CNRP) on Saturday gathered in the South Korean city of Gwangju to hold a candlelight demonstration calling for the “liberation” of democracy in Cambodia. Yim Sinorn, a CNRP member in South Korea, said on

  • US Embassy: Chinese trade does not help like the West’s

    The US Embassy in Phnom Penh on Friday said relations between China and Cambodia did not create jobs or help industry when compared to the trade between the Kingdom and the US. “About 87 per cent of trade [with China] are Chinese imports, which do not

  • The Christian NGO empowering Cambodian families in Siem Reap

    With its basketball court, football pitch, tennis court and ninja warrior water sports area, you could be forgiven for thinking that the Siem Reap campus of International Christian Fellowship (ICF) Cambodia is a sports centre. But while these free, family-friendly activities are one of the