Logo of Phnom Penh Post newspaper Phnom Penh Post - BigPhone dials into local market

BigPhone dials into local market

Content image - Phnom Penh Post
A man browses Facebook on his smartphone in Phnom Penh. Eli Meixler

BigPhone dials into local market

Mobile World Investment Corp (MWG) – one of the largest mobile phone and electronic products distribution chains in Vietnam – will open its first store in Cambodia, operating under the name BigPhone.com, according to Vietnamese state media.

Construction on the first 150- to 200-square-metre store in Phnom Penh is nearly completed and the branch is expected to open this quarter, Vietnam News Agency reported on Wednesday.

The English-language news outlet quoted MWG director-general Tran Kinh Doanh as saying Cambodia was the first market for the company’s regional expansion, which will also see stores opened in Myanmar and Laos.

“Cambodia was chosen to be the first country for the group to approach in Indochina,” he said.

Established in Ho Chi Minh City in 2014, MWG is a fast-growing retail chain for mobile phones and digital devices, including mobile phones, tablets and accessories. It operates a network of stores as well as an online channel.

MWG (Cambodia) Co Ltd registered with Cambodia’s Ministry of Commerce last October. The company’s Vietnamese directors could not be reached for comment yesterday.

A study on cellphone and internet use in Cambodia published last year by the Asia Foundation revealed that the Kingdom’s market was already heavily saturated. Over 94 percent of Cambodians claimed to own their own phone handset, with nearly 40 percent of those surveyed claiming to have at least one smartphone.

Bung Hor, CEO of T-Shop, a Phnom-Penh based electronics products distributor with eight branches, said yesterday that demand for mobile phones and accessories had grown significantly with deepening smartphone penetration.

He said the rising demand had driven his company’s expansion, and he was confident there was still room in the market for new retailers of mobile phones and their accessories.

“There are more and more competitors while the demand is also higher,” he said.

MOST VIEWED

  • US think tank warns of China's 'ulterior motives'

    A US think tank on Tuesday warned that spreading Chinese investment in the Indo-Pacific follows a pattern of leveraging geopolitical influence at the expense of the nations receiving investment, including Cambodia. The report looks at a sample of 15 Chinese port development projects, noting that the

  • Defence Ministry denies weapons in smuggling case came from Cambodia

    After a Thai national was arrested last week for allegedly smuggling guns from Cambodia to Thailand, Cambodia's Defence Ministry has claimed the weapons seized during the arrest are not used in Cambodia, despite the fact that both types of rifle seized are commonly found in

  • More than three tonnes of ivory reportedly bound for Cambodia seized in Mozambique

    A total of 3.5 tonnes of ivory reportedly bound for Cambodia was seized by authorities in Mozambique late last week, according to the NGO Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). CITES' information was based on a report from the

  • Stock photo agencies cash in on Khmer Rouge tragedy
    Stock-photo companies selling images from S-21 raises ethics concerns

    A woman with short-cropped hair stares directly into the camera, her head cocked slightly to the side. On her lap is a sleeping infant just barely in the frame. The woman was the wife of a Khmer Rouge officer who fell out of favour, and