Logo of Phnom Penh Post newspaper Phnom Penh Post - Brains-Kite merger to meet growing demand for marketing services

Brains-Kite merger to meet growing demand for marketing services

Brains-Kite merger to meet growing demand for marketing services

Cambodian marketing companies Brains Communications and Kite Digital Solutions announced plans yesterday to merge to create a formidable local agency that caters to the Kingdom’s growing appetite for advertising and digital solutions.

Under the terms of the agreement, whose value was not revealed, Brains will absorb Kite. The restructured company will retain the name Brains Communications, with Brains co-founder Tassilo Brinzer as its director and Jonathan Polakowski, founder and chief executive of Kite, as CEO.

Brinzer said that the horizontal merger came after working with Kite on a range of projects and recognising the potential of a combined entity.

“The management team has a shared vision of what a modern marketing agency in Cambodia would be, and how we’ll build an offering in today’s marketplace that emphasises human-to-human marketing around the clock, across numerous channels,” he said in a statement.

The new platform will leverage the synergies of the two agencies’ respective expertise in public relations, advertising, digital communication strategies and social media engagement. The firm will have a combined staff of 35 people.

“Our teams are extremely passionate about our work and with more than 20 years of success behind both agencies, we have an exceptionally strong platform to build upon,” said Brinzer.

Streamlining approach
According to the announcement, the two firms in the past months have streamlined back-office and managerial operations to prepare for the partnership.

Polakowski said that Kite brings with it the tools for web and app development, and video and photo production, as well as a deep understanding of the Cambodian advertising market.
“We are confident that our combined strength will enable us to positively affect all our projects,” he said.

“Many brands and businesses are looking for an agency that can help to position them in the market, and they are not necessarily going to globally operating agencies – they now go to fast-moving, flexible agencies with deep local understanding and credibility.”

MOST VIEWED

  • Seven positive for Covid-19, Hun Sen confirms local transmission

    Prime Minister Hun Sen announced that there has been local community transmission of Covid-19. However, he urged the people not to panic even though the Ministry of Health announced the discovery of seven new cases on Sunday. Among the victims are Chhem Savuth, the director-general

  • Cambodia at ‘most critical moment’, Hun Sen warns

    Prime Minister Hun Sen said the first community transmission of Covid-19 in Cambodia has led the country to the “most critical moment” that warranted urgent, large-scale operations to contain the pandemic. Hun Sen, who confirmed the first local transmission on November 28, said the source of

  • PM confirms community transmission, calls for unity

    Prime Minister Hun Sen has called on the public to stay calm, unite and follow the Ministry of Health guidelines after the wife of a senior official tested positive for Covid-19 in the Kingdom’s first case of community transmission. The case has drawn criticism

  • Over 110 garment factories close

    A government official said on November 22 that at least 110 garment factories had closed in the first nine months of the year and left more than 55,000 workers without jobs – but union leaders worry those numbers could be much higher. Ministry of Labour and Vocational Training undersecretary

  • Singapore group seeks $14M in damages from PPSP over ‘breach of contract’

    Singapore-based Asiatic Group (Holdings) Ltd is seeking a minimum of $14.4 million relief from Cambodia Securities Exchange (CSX)-listed Phnom Penh Special Economic Zone Plc (PPSP) for allegedly breaching a power plant joint venture (JV) agreement. Asiatic Group’s wholly-owned Colben System Pte Ltd and 95 per

  • PM vows to protect Hun family

    Prime Minister Hun Sen has vowed to continue his fight against opposition politicians who he said intend to smash the Hun family. Without naming the politicians but apparently referring to former leaders of the Supreme Court-dissolved Cambodia National Rescue Party (CNRP), Hun Sen said there