British heavy construction equipment company JCB launched in Cambodia with an official partner on Friday. "We have sold JCB products for many years, but it is not on a large scale," said Ngorn Saing, deputy general manager of RM Asia, the exclusive distributor of JCB in Cambodia. "We see the potential in agriculture, mining and construction in Cambodia, so we decided to import these products into the Cambodian market aggressively." He could provide no sales forecasts for the year, citing the impact of the downturn. JCB is Britain's largest privately owned manufacturer of heavy moving equipment.