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In Brief: TV-ad consolidation

In Brief: TV-ad consolidation

GLOBAL consumer products maker Unilever has consolidated its Cambodia TV planning and buying operations with local advertising agency River Orchid Cambodia. The agency, which is part of the Southeast Asia-focused River Orchid Group, won the contract in a competitive pitch involving local competitors and global media agency Mindshare, General Manager Anthony Polovineo said Tuesday. The company previously split its TV buying between Mindshare and River Orchid.

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