​In Brief: TV-ad consolidation | Phnom Penh Post

In Brief: TV-ad consolidation

Business

Publication date
21 October 2009 | 08:03 ICT

Reporter : Nathan Green

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GLOBAL consumer products maker Unilever has consolidated its Cambodia TV planning and buying operations with local advertising agency River Orchid Cambodia. The agency, which is part of the Southeast Asia-focused River Orchid Group, won the contract in a competitive pitch involving local competitors and global media agency Mindshare, General Manager Anthony Polovineo said Tuesday. The company previously split its TV buying between Mindshare and River Orchid.

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