Logo of Phnom Penh Post newspaper Phnom Penh Post - Burger King poised to rule budding fast-food market

Burger King poised to rule budding fast-food market

Burger King poised to rule budding fast-food market

burger king
Customers place orders yesterday at the Phnom Penh International Airport’s Burger King. Photograph: Hong Menea/Phnom Penh Post

After having conquered Vietnam, Burger King – which opened its first Cambodian branch at the Phnom Penh International Airport on February 24 – now has plans to reign in the Kingdom, with plans to add at least nine more branches here within the next five years, a representative of the franchise holder said on Friday.

The US-based fast-food franchise, which officially signed a contract with Cambodia Airports on Friday, is the second-largest burger chain in the world after McDonald’s.

The Imex Pan-Pacific Group Inc (IPP), one of the largest conglomerates in Vietnam, runs the Cambodian branch in partnership with local company HSC, which is owned by Sok Hong.

Tony Cricenti, vice president for business development of IPP, told the Post that the Burger King will import most of its supplies from Vietnam.

He added that the chain is known for its aggressive expansion strategy and plans to open a second location in Phnom Penh. The second Phnom Penh eatery, located in the city center, will be the chain’s next opening.

Cambodia Airports spokesman Norinda Khek welcomed the restaurant, which employs a staff of 20.

“The opening of Burger King offers our customers more diversity of choice,” he said, adding that Domino’s Pizza, for which IPP also hold franchisee rights in Vietnam, recently expressed its interest in opening a branch at Phnom Penh’s airport.

Burger King Worldwide Inc was founded in 1954 and operates in 13,000 locations serving more than 11 million customers per day in 86 countries, according to its press release.

To contact the reporter on this story: Sarah Thust at [email protected]

MOST VIEWED

  • Negotiations on EBA being held

    In an effort to defuse tensions, a senior government official said Cambodia is negotiating with the European Union (EU) on the Everything But Arms (EBA) trade deal, which allows the Kingdom to export goods to the 28-member bloc tariff-free. The EU notified Cambodia on October 5

  • Ministers to tackle sea pollutants

    Preah Sihanouk provincial authorities and members of local communities have collected 77 tonnes of water hyacinth at a Sihanoukville beach, Preah Sihanouk Provincial Hall spokesperson Or Saroeun said. He told The Post yesterday that the aquatic weeds had been floating along some of the province’s

  • Chinese police escort deported scam suspects

    Ninety-one Chinese nationals accused of extorting money from victims in a Voice over Internet Protocol (VoIP) scam were deported from Phnom Penh International Airport on Monday under the escort of 182 Chinese police personnel. General Department of Immigration head of investigations Ouk Hay Seila told reporters

  • Sam Rainsy, government group set to clash at IPU Geneva meet?

    Opposition figure Sam Rainsy has been invited to speak at the General Assembly of the Inter-Parliamentary Union (IPU) in Geneva, according to a former Cambodia National Rescue Party (CNRP) lawmaker. A government delegation is also set to attend the meeting, a National Assembly press release