Logo of Phnom Penh Post newspaper Phnom Penh Post - Cambodia’s beer market growing more crowded

Cambodia’s beer market growing more crowded

Cambodia’s beer market growing more crowded

111026_07
Cans of Cambodia Beer are stacked on top of one another at the Khmer Brewery last week.

The Kingdom’s latest brewery is set to launch on November 1, introducing a new player into the growing Cambodian beer market, insiders said yesterday.

The US$60 million Chip Mong Group funded Khmer Brewery plant, which has partnered with major international brewery manufacturer Ziemann Group, will aim to produce 1 millioin to 2 million hectolitres annually.

“Currently, there is not enough quality beer in the Cambodian market to meet demand,” Chip Mong Group chairman Chen Yiye told the Post yesterday.

Khmer Brewery, which is situated in Choung Ek commune on the outskirts of Phnom Penh, has imported all-German technology to operate the brewery

“There are not many companies who can compete with this,” Chen Yiye said.

She added that the opening of the Cambodian brewery is only the first move in a regional strategy.

“This is only our first beer factory, but we also plan to target markets in other countries in the future.”

Borom Chea, brand manager for Khmer Brewery, said the public will now have “a wider choice of quality beers,” adding his company offers “a state-of-the-art brewery and international-quality beer that Cambodia can be proud of.”

While Khmer Brewery cited the Kingdom’s mainstream brewers as the prime competition, the company will follow a long-term strategy over two years, according to Borom Chea. Koh Tai Hong, general manager of Cambodia Brewery Limited, told the Post yesterday that there is room for more quality breweries in the country.

“Welcome to the competition. If you look at the amount of imported beers coming from neighbouring countries, it shows that we have insufficient beer to supply the demand,” he said.

However, it usually takes time for new entrants to penetrate the market, he added.

“It will always take time for a product to adapt, it usually depends on how the market reacts, which is down to the quality of the product, Koh Tai Hong said. Representatives from Cambodia-based breweries Kingdom Brewery and Cambrew declined to comment yesterday.

MOST VIEWED

  • US think tank warns of China's 'ulterior motives'

    A US think tank on Tuesday warned that spreading Chinese investment in the Indo-Pacific follows a pattern of leveraging geopolitical influence at the expense of the nations receiving investment, including Cambodia. The report looks at a sample of 15 Chinese port development projects, noting that the

  • More than three tonnes of ivory reportedly bound for Cambodia seized in Mozambique

    A total of 3.5 tonnes of ivory reportedly bound for Cambodia was seized by authorities in Mozambique late last week, according to the NGO Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). CITES' information was based on a report from the

  • Defence Ministry denies weapons in smuggling case came from Cambodia

    After a Thai national was arrested last week for allegedly smuggling guns from Cambodia to Thailand, Cambodia's Defence Ministry has claimed the weapons seized during the arrest are not used in Cambodia, despite the fact that both types of rifle seized are commonly found in

  • Shipwreck found off coast of Koh Kong

    Royal Cambodian Navy researchers are working to identify a decades-old shipwreck found earlier this month off the coast of Koh Kong province. Divers found the 70-metre-long wreck on April 4 about a mile from Koh Chhlam island, according to Navy officials. Deputy Navy Commander Tea Sokha,