Logo of Phnom Penh Post newspaper Phnom Penh Post - Cambodia’s beer market growing more crowded

Cambodia’s beer market growing more crowded

Cambodia’s beer market growing more crowded

111026_07
Cans of Cambodia Beer are stacked on top of one another at the Khmer Brewery last week.

The Kingdom’s latest brewery is set to launch on November 1, introducing a new player into the growing Cambodian beer market, insiders said yesterday.

The US$60 million Chip Mong Group funded Khmer Brewery plant, which has partnered with major international brewery manufacturer Ziemann Group, will aim to produce 1 millioin to 2 million hectolitres annually.

“Currently, there is not enough quality beer in the Cambodian market to meet demand,” Chip Mong Group chairman Chen Yiye told the Post yesterday.

Khmer Brewery, which is situated in Choung Ek commune on the outskirts of Phnom Penh, has imported all-German technology to operate the brewery

“There are not many companies who can compete with this,” Chen Yiye said.

She added that the opening of the Cambodian brewery is only the first move in a regional strategy.

“This is only our first beer factory, but we also plan to target markets in other countries in the future.”

Borom Chea, brand manager for Khmer Brewery, said the public will now have “a wider choice of quality beers,” adding his company offers “a state-of-the-art brewery and international-quality beer that Cambodia can be proud of.”

While Khmer Brewery cited the Kingdom’s mainstream brewers as the prime competition, the company will follow a long-term strategy over two years, according to Borom Chea. Koh Tai Hong, general manager of Cambodia Brewery Limited, told the Post yesterday that there is room for more quality breweries in the country.

“Welcome to the competition. If you look at the amount of imported beers coming from neighbouring countries, it shows that we have insufficient beer to supply the demand,” he said.

However, it usually takes time for new entrants to penetrate the market, he added.

“It will always take time for a product to adapt, it usually depends on how the market reacts, which is down to the quality of the product, Koh Tai Hong said. Representatives from Cambodia-based breweries Kingdom Brewery and Cambrew declined to comment yesterday.

MOST VIEWED

  • Temi tourism project approved by the CDC

    The $500.4 million Tourism, Ecological, Marine and International (Temi) tourism project has been approved by the Council for the Development of Cambodia (CDC), according to a notice on its Facebook page on Monday. The project is part of Chinese-owned Union City Development Group Co Ltd’s (

  • Rainsy will return at ‘favourable time’

    Opposition figure Sam Rainsy on Saturday suggested he would not return to Cambodia as he had previously promised, saying that like liberators King Father Norodom Sihanouk and Charles de Gaulle, he would only do so at a “favourable time”. “I will go back to Cambodia

  • NagaWorld casino sees net profit of more than $390M last year

    Phnom Penh’s NagaWorld casino posted a 53 per cent net profit increase last year at $390.6 million, a sum which is almost equal to the combined net profit of all Cambodian commercial banks in 2017. NagaWorld’s parent company, NagaCorp Ltd, is listed on the Hong Kong

  • US Embassy urged to stop ‘disrespecting sovereignty’

    The Ministry of Foreign Affairs and International Cooperation called on the US Embassy in Phnom Penh on Saturday to respect the Vienna Convention on Diplomatic Relations after it called former opposition leader Kem Sokha “an innocent man” – a move deemed to be “disrespecting Cambodia’s