At least 135 companies have registered with CambodiaTrade, a government-hosted online marketplace, have displayed more than 1,200 products on sale globally since the application’s soft-launch last September.

Ministry of Commerce secretary of state Tek Reth Kamrong, who shared the data on August 9, urged more local small- and medium-sized enterprises (SME) to register with CambodiaTrade to promote their products to domestic and foreign markets.

“We appreciate SMEs participating in CambodiaTrade, especially those located in the provinces.

“Those which have displayed their products on are well-prepared for business-to-business and business-to-customer orders and electronic payments, as well as domestic and international shipments,” she said.

On March 31, the ministry officially launched CambodiaTrade with integrated marketing solutions, regarded as a key component of the Cambodia e-Commerce Development Project (Go4eCAM).

Theab Sovanareth, chief operating officer of Smile Shop, an e-commerce platform, told The Post on August 15 that his company partnered with the ministry during the lockdown last year which allowed more people access to buy products.

He said CambodiaTrade gives buyers more options to access additional e-commerce platforms, thus hoping the government would integrate his platform as well.

“So far, we have integrated our platform with many other private companies as well as financial institutions to ensure more convenience for our customers once they buy products from us. We want to provide easy access to our customers.

“We are happy to work with NGOs or government institutions on e-marketplace cooperation to help local SMEs expand the reach of their products,” he said.

During the launch of CambodiaTrade, minister Pan Sorasak said the platform would be an important engine for economic diversification while providing exposure in the domestic and international market for Cambodian products.

The e-commerce platform is in line with the government’s long-term vision of capitalising on the Fourth Industrial Revolution (4IR).

He attributed the development of the underlying digital technology to the Kingdom’s industrial development policy as it pertains to economic diversification, adding that the e-marketplace would connect local SMEs to regional and global value chains.

The minister said the technological revolution and digital transformation brought about by the 4IR are key to boosting the competitiveness of enterprises and business processes.

As such, it would contribute to improving productivity, increasing exports, creating jobs and stimulating the national economy.