Logo of Phnom Penh Post newspaper Phnom Penh Post - Capital to host tourism fair

Capital to host tourism fair

Visitors stop by at the Royal Brunei airline and tourism booth at the annual Pacific Asia Travel Association Mart in Bangkok
Visitors stop by at the Royal Brunei airline and tourism booth at the annual Pacific Asia Travel Association Mart in Bangkok. AFP

Capital to host tourism fair

For the first time in the event’s 37-year history, Cambodia is to host the annual Pacific Asian Tourism Association Travel Mart (PTM), an annual tourism trade fair organised by the multinational tourism body.

So Visothy, director of marketing and information at the Ministry of Tourism, said yesterday that the trade fair, which will take place September 17-19 on Koh Pich, is a boon for the country’s tourism industry.

“The event is a chance for the private sector to engage with potential partners. It is mainly to promote the potential of Cambodia as a tourism destination, its hospitality and services to attract more visitors in the future,” he said.

Visothy said more than 600 tour companies from around the world are expected to attend the event.

“This time we were selected on the proof that Cambodia has real potential as a key tourism destination and it is a safe place to visit. It will erase the notorious image of Cambodia as a country of war, genocide and unrest,” Thoun Sinan, chairman of the Pacific Asia Travel Association’s Cambodia chapter, said.

PATA was established in 1951 and now has more than 50 chapters worldwide. Priority for hosting the annual Travel Mart is given to countries in the Asia-Pacific region, with a preference towards developing tourism markets Sinan said.

Though the location of this year’s event was decided by PATA in February, it was kept low-key until government announcements this month.

Ang Kim Eang, president of the Cambodian Association of Travel Agents, said the fair would help showcase Cambodia’s diversity.

“It is the way to attract tourists to stay in Cambodia and tour operators to sell packages to other destinations and attractions such as ecotourism areas, sea diving and beaches. Not just city and temple tours,” he said.

The Ministry of Tourism confirmed funding for the event will come out of the national budget, but said the exact cost won’t be known until July.

Last year’s PTM was held in Chengdu, China. It hosted some 550 tourist industry stalls and about 473 buyer delegates, according to PATA.

MOST VIEWED

  • Purging Sihanoukville’s past with a new masterplan

    Amid illicit activities, haphazard development and abandoned projects, the coastal city of Sihanouk province needs a reset to move forward. A new masterplan might be the answer to shake off its seemingly mucky image to become the Shenzhen of the south Gun toting, shootouts, police

  • Chinese may be first in tourism revival: PM

    Cambodia's tourism industry is gearing up to roll out the red carpet for Chinese travellers after Prime Minister Hun Sen on September 17 indicated that the Kingdom could soon throw open its doors to international holidaymakers vaccinated against Covid-19 – starting with guests from China. Cambodia Chinese

  • 'Pursue your goals, reach out to me': Young diplomat tapped as envoy to South Korea

    Chring Botum Rangsay was a secretary of state at the Ministry of Foreign Affairs and International Cooperation before being designated as the new Cambodian ambassador to South Korea. According to her official CV published on the foreign ministry’s website, she started her first government

  • Tourism concerns laid bare

    To ensure the success of plans to reopen the tourism market for international visitors, Cambodia must pay utmost attention to two primary determinants – the ongoing paradigm shift in domestic tourism services towards the ‘new normal’, and the factors influencing choices of destinations among foreign holidaymakers.

  • Covid jab drive for 6-11 age group to begin Sept 17

    Prime Minister Hun Sen has permitted Covid-19 vaccinations for over 1.8 million children aged 6-11 across the country from September 17 in order for them to return to school after a long hiatus. Hun Sen also hinted that vaccinations for the 3-6 age group will follow in

  • No ‘Crown Prince’ exists to buy France football club: ministry

    The Ministry of the Royal Palace has denied media reports that a Cambodian “Crown Prince” had purchased the AS Saint Etienne football club of France’s top-flight LIGUE 1 at the cost of €100 million ($117 million). In a press statement on September 19, the ministry stressed that Cambodia