Logo of Phnom Penh Post newspaper Phnom Penh Post - Competition bubbles for breweries

Competition bubbles for breweries

Competition bubbles for breweries

110119_8
Deputy general director of Khmer Brewery Co Ltd, Peter Leang, walks with the chief executive officer of ANZ Banking Group, Mike Smith, at the site of the soon-to-be-completed Khmer Brewery in Phnom Penh yesterday.

Chip Mong Group’s US$60 million brewery is set to begin producing its brand of “Cambodia Beer” in July, according to chief executive officer Leang Meng.

“We hope that the new beer will gain a large market share in the country within a short period due to its international quality standard,” he said yesterday, while an ANZ Bank delegation lead by its Australia-based chief executive officer Mike Smith toured the construction site in Dangkor district, Phnom Penh.

The company has now completed 70 percent of its Khmer Brewery complex, aiming to have construction on the facility wrapped up in May, according a statement from the firm. The brewery is receiving technical assistance from Germany’s Ziemann Group.

In a previous release from the group, it said annual production at Khmer Brewery will begin at 500,000 hectolitres per year and could eventually expand to one or two million hectolitres as the Cambodian beer market grows.

Cambrew Ltd – the brewer of Angkor and Black Panther Stout – has an annual  production capacity of 850,000 hectolitres, according to its part owner Carlsberg Group.

Leang Meng declined to reveal the eventual unit cost for “Cambodia Beer”, claiming that “we can’t reveal our product price now because we don’t want our competitors to know”.

The firm aims to have 70 percent of its products consumed domestically, and the rest exported, he said.

Ministry of Industry, Mines and Energy department of industry director general Meng Saktheara said he welcomed the brewery, as it would assist Cambodia by producing competitive products for potential export.
Cambodia produces fewer products than many nations, he said.

“I think it is better if local companies can produce high-quality products for export,” he said.

Meanwhile, Kingdom Breweries, the latest beer-maker to set up shop in Cambodia, is claiming that sales are exceeding expectations.

When asked about its new competition, Peter Brongers, chief executive officer of Kingdom Breweries, said late last week that his firm targeted a different market than most Cambodian makers. “We are making a [type of] beer that until now has not been made in this country,” he said.

But Kingdom is looking to increasingly target Cambodian consumers, he said, and is set to launch television advertisements later this month.

MOST VIEWED

  • Phnom Penh placed in two-week lockdown

    The government has decided to place Phnom Penh in lockdown for two weeks, effective April 14 midnight through April 28, as Cambodia continues to grapple with the ongoing community outbreak of Covid-19, which has seen no sign of subsiding. According to a directive signed by Prime Minister

  • Cambodia on the verge of national tragedy, WHO warns

    The World Health Organisation (WHO) in Cambodia warned that the country had reached another critical point amid a sudden, huge surge in community transmission cases and deaths. “We stand on the brink of a national tragedy because of Covid-19. Despite our best efforts, we are

  • Hun Sen: Stay where you are, or else

    Prime Minister Hun Sen warned that the two-week lockdown of Phnom Penh and adjacent Kandal provincial town Takmao could be extended if people are not cooperative by staying home. “Now let me make this clear: stay in your home, village, and district and remain where

  • Businesses in capital told to get travel permit amid lockdown through One Window Service

    The Phnom Penh Municipal Administration has issued guidelines on how to get travel permission for priority groups during the lockdown of Phnom Penh, directing private institutions to apply through the municipality's One Window Service and limit their staff to a mere two per cent. In

  • Vaccination open to foreigners in Cambodia

    The Ministry of Health on April 8 issued an announcement on Covid-19 vaccination for foreigners residing and working in Cambodia, directing the Ministry of Labour and Vocational Training and local authorities to register them. Health minister Mam Bun Heng, who is also head of the inter-ministerial

  • Ministry names types of business permitted amid lockdown

    The Ministry of Labour and Vocational Training singled out 11 types of business that are permitted to operate during the lockdown of Phnom Penh and Takmao town, which run through April 28. Those include (1) food-processing enterprises and slaughterhouses; (2) providers of public services such as firefighting, utility and