Logo of Phnom Penh Post newspaper Phnom Penh Post - eMarketplace app officially launched

eMarketplace app officially launched

Content image - Phnom Penh Post
A ceremonial ribbon-cutting marks the official launch of the eMarketplace app on November 25. PHOTO SUPPLIED

eMarketplace app officially launched

Phnom Penh-based Riich Me Co Ltd, affiliate of Singapore-headquartered Riich Me Pte Ltd, announced that it officially launched the “eMarketplace” mobile application on November 25, in partnership with app operator ePOS Go Digital Co Ltd, to capitalise on the latest consumer behaviour trends as online shopping and e-payment solutions become more convenient and easier to use.

The app aims to connect suppliers, importers, distributors, wholesalers, retailers and end-users; achieve more comprehensive and effective supply chain structures and management processes; and especially, boost sales among the Kingdom’s micro-, small- and medium-sized enterprises (MSME), the accompanying launch ceremony heard.

The official launch comes after a six-month trial run, after “eMarketplace” was released on app stores in January.

At the launch, Riich Me Pte Ltd CEO Kerry Leng shared that the app’s underlying global market network to date had registered more than 5,000 business owners, over 15,000 products on offer, and nearly $20 million in transactions.

“We are currently living in an era of technological evolution, and technology has had a profound effect on our lives, our education and our businesses,” the Cambodian said.

“From now all business owners need to keep up with the latest technology and use business management technology to maintain sustainability. If we do not change old habits, we could not stand in the market, because from day to day … business competition becomes tougher and tougher,” he added.

The CEO stressed that “eMarketplace” would not charge commissions on transactions, noting that the industry rate ranges from 10-15 per cent on average.

“In the past, you may have been concerned about the complexities of business and e-commerce management systems, but all concerns have now been addressed by Riich Me, which has developed simple business management and sales promotion technologies that are very convenient for all MSMEs and businesses, and enable them to grow from a traditional operation to a digital one.

“Therefore, I’d like to encourage you to use these technologies to promote sales and maintain business sustainability, in the technological and competitive contexts of today to grow together,” he added.

The Riich Me app is not the only platform looking to tap into Cambodia’s burgeoning online shopping space, the government-hosted e-marketplace CambodiaTrade is also vying for a slice of the pie.

As of August 9, at least 135 companies had registered with CambodiaTrade since its soft-launch last September, and displayed more than 1,200 products worldwide since the platform’s official launch on March 31, 2022, according to Ministry of Commerce secretary of state Tek Reth Kamrong.

Of note, the commerce ministry’s business registry shows that Riich Me Co Ltd was incorporated on March 16, 2018, while according to OpenCorporates, Riich Me Pte Ltd was incorporated nearly 16 months later on July 11, 2019.

MOST VIEWED

  • Research key to Kanitha’s rep for expertise

    Sok Kanitha is used to weighing in on controversial issues using a confident approach that signals expertise and authority, and a recent video she made was no exception. Her “Episode 342: The History of NATO” video went live on January 16, 2023 and immediately shot to 30,000 likes and 3,500

  • Cambodia maintains 'Kun Khmer' stance despite Thailand’s boycott threat

    Cambodia has taken the position that it will use the term "Kun Khmer" to refer to the sport of kickboxing at the upcoming Southeast Asian (SEA) Games, and has removed the term Muay from all references to the sport. Despite strong reactions from the Thai

  • Knockout! Kun Khmer replaces ‘Muay’ for Phnom Penh Games

    Cambodia has decided to officially remove the word Muay from the programme of the 32nd Southeast Asian (SEA) Games 2023 in May. “Kun Khmer” will instead be used to represent the Southeast Asian sport of kickboxing, in accordance with the wishes of the Cambodian people. Vath

  • Artificial insemination takes herd from 7 to 700

    Some farms breed local cows or even import bulls from a broad for the purpose of breeding heavier livestock for meat production. One Tbong Khnum farmer has found a more efficient way. Hout Leang employs artificial insemination to fertilise local cows. Thanks to imported “straws”

  • New int’l airport nearly half complete as travel industry returns to life

    Construction of a new airport that is slated to serve the capital has passed the 43 per cent completion mark, raising prospects for a proper recovery in the civil aviation and tourism sectors as international travellers return to the Kingdom in increasingly large numbers. The figure

  • Chinese group tours return to Cambodia starting Feb 6

    Cambodia is among 20 countries selected by Beijing for a pilot programme allowing travel agencies to provide international group tours as well as flight and hotel packages to Chinese citizens, following a three-year ban. As the days tick down until the programme kicks off on February 6,