Australian start-up AsiaCarGroup has launched the first online marketplace for cars in Cambodia, mykhmercar.com, according to a press release on Tuesday.

The website allows local individual sellers and car dealers to easily, quickly and securely sell their cars, motorbikes and trucks using the platform and find buyers faster than before, according to the release.

AsiaCarGroup is part of Emerging Classifieds Ventures Pty Ltd, which operates online marketplaces for cars and real estate in early-stage emerging markets around the world. It manages more than 110 websites in 90 different countries.

Through experience gained in other frontier markets around the world, AsiaCarGroup is currently offering local car dealers a ‘software as a service’ (SaaS) customer relationship management (CRM) platform for local car dealers to better manage their inventory.

“Mykhmercar.com allows individual local sellers as well as professionals to find their buyer in a more efficient way, using the efficiency of the online platform and its ecosystem,” the release said.

With around 12.5 million internet users in the Kingdom – including more than 51 per cent of the national population using social media (some 8.4 million users) – Cambodians are increasingly using online services to buy and sell goods, AsiaCarGroup said.

Cambodia currently has at least 500,000 cars on the road and of these 90 per cent are second hand.