Logo of Phnom Penh Post newspaper Phnom Penh Post - Ford targets the Kingdom’s lucrative emerging economy

Ford targets the Kingdom’s lucrative emerging economy

Ford targets the Kingdom’s lucrative emerging economy

Ford expects sales of its passenger vehicles in Cambodia to surge 30 per cent this year on rising purchasing power and strong brand appeal, a company representative said yesterday.

“Last year, we delivered 705 vehicles to the Cambodian market, and this year we expect 30 per cent growth,” David Loflin, Ford’s sales director for Asia-Pacific Emerging Markets said yesterday.

Speaking at a luncheon organised by the Amcham Cambodia, Loflin said the US carmaker sees the Asia-Pacific region as having the most growth potential of any of its global markets.

He said that in emerging markets like Cambodia and Myanmar, increased consumer wealth and the growing number of authorised dealerships is reducing the appeal of the grey market.

This should increase further once the ASEAN Economic Community (AEC) is established.

“Data shows new cars’ share of the market is increasing and, as the AEC goes into effect, we think it will rise dramatically,” he said.

Authorised dealerships accounted for 17 per cent of the 1,921 new vehicles of all brands sold in Cambodia in the first quarter of 2015, up from about 14 per cent two years ago.

RMA Cambodia, the sole authorised distributor of Ford cars in Cambodia, claims to command about a quarter of the industry’s new vehicle sales.

Voeung Seng, general manager of RMA Cambodia’s automotive division, said pickup trucks account for about 80 per cent of the company’s new vehicle sales, but rising consumer spending power is driving the growth of small family cars.

RMA Cambodia launched the Ford Mustang in July, two years before its expected release in the far-bigger Thai market.

“So far, the response is excellent,” Seng said.

MOST VIEWED

  • No more Africa travel ban but new rules for arrivals

    The Ministry of Health has decided to lift the ban on travellers from or who have travelled through 10 African countries and instead issued a set of standard operating procedures to manage passenger arrivals at Cambodia’s international airports. The 10 African countries are Botswana, Eswatini, Lesotho,

  • Prince Norodom Ranariddh passes away at 77

    Prince Norodom Ranariddh, the second son of the late King Father Norodom Sihanouk and former First Prime Minister of Cambodia, has passed away in France at the age of 77. “Samdech Krom Preah Norodom Ranariddh has passed away this morning in France just after 9am Paris-time,”

  • Cambodia purchases 4 million Molnupiravir tablets

    Cambodia has arranged for the purchase of four million US-made Molnupiravir pills – enough to treat 100,000 Covid-19 patients – even though the current rate of daily infections in Cambodia remains low. The medicine will be distributed to state hospitals, pharmacies and private clinics, according to the Samdech

  • Rise in planned flights lifts travel hopes

    Six airlines have applied to resume flights in December, while two others have put in for additional flights and routes, according to State Secretariat of Civil Aviation (SSCA) head Mao Havannall on November 29. These account for 43 new weekly domestic and international flights in December, up 16

  • Is Cambodia’s travel sector in for another cheerless holiday season?

    The travel and tourism sector was heaving back to life as borders started to reopen, promising a festive vibe for the holidays and New Year. But Omicron and other Covid-related issues are threatening to close the year on a bleak note ‘Seems [like] Covid-19 won’

  • PM blasts Vietnam general over Covid claims

    Prime Minister Hun Sen on December 6 expressed dismay after Vietnamese general Hoang Xuan Chien, formerly in charge of Vietnam’s border defences, claimed that Cambodia was a source of Covid-19 transmissions to the country. Speaking at the opening ceremony for National Road 11 connecting Prey Veng