Logo of Phnom Penh Post newspaper Phnom Penh Post - ‘Kingdom must prepare for new wave of Chinese’

‘Kingdom must prepare for new wave of Chinese’

Content image - Phnom Penh Post
Cotri has warned the Kingdom’s tourism industry to prepare for a new wave of Chinese ‘customised tour groups’. PHEARUM/XINHUA NEWS AGENCY

‘Kingdom must prepare for new wave of Chinese’

Cambodia needs to be better prepared to attract and accommodate a new type of Chinese tourist, said Hamburg, Germany-based China Outbound Tourism Research Institute (Cotri).

There are currently two types of Chinese visitors in Cambodia, Cotri said, including big-package tour groups spilling out of coach buses for sightseeing, shopping and endless selfies and small groups of self-organised tourists, mostly younger, English-speaking and more interested in the local culture and cuisine.

According to Cotri, a third group has evolved – the “customised tour group”.

Cotri director Wolfgang Georg Arlt said after a decade of growing outbound tourism, more and more Chinese have not only the money but also the experience that enables them to clearly identify what they want to do while travelling with their friends, family or colleagues.

“This new wave of sophisticated demand from China offers new opportunities for Cambodia’s destinations and tourism service providers,” he said.

However, it also comes with the need for a deeper understanding of the Chinese outbound tourism market.

For Cambodia, the significance of the new opportunities to attract Chinese travellers lies not just in increasing the number of arrivals, but in keeping previous levels of income, according to a Cotri report.

“In many regions of Cambodia the amount of spending per traveller per day is declining, as shopping has become less important and new tailor-made products and services have not been developed in Cambodia in sufficient numbers,” said the report.

Cotri’s research shows that many Chinese guests would be able and willing to spend more money in Cambodia if they could find adequate specific activities for families, older travellers, art or nature lovers.

Cambodian Association of Travel Agents adviser Hor Vandy said on Sunday that the number of Chinese tourists travelling to Cambodia through tour company arrangements has seen a strong decline recently due to the rise in independent travellers.

“Previously, the arrival of Chinese tourists was completely organised by tour companies, including lodging, food venues, shopping and also recreational trips. The trend is currently changing, with visitors looking to explore other options,” he said.

Ministry of Tourism spokesman Chuk Chumno said: “The growth of Chinese tourists to Cambodia, in any form, is entirely positive for Cambodia’s economic growth.”

Offering customised travel services based on better knowledge can help disperse visitors into different regions, attract them outside of peak season and have them stay longer and spend more money.

Cotri forecasts 400 million outbound trips from China in 2030, so the Kingdom better prepare for the next waves of Chinese visitors, it said.

MOST VIEWED

  • Phnom Penh placed in two-week lockdown

    The government has decided to place Phnom Penh in lockdown for two weeks, effective April 14 midnight through April 28, as Cambodia continues to grapple with the ongoing community outbreak of Covid-19, which has seen no sign of subsiding. According to a directive signed by Prime Minister

  • Cambodia on the verge of national tragedy, WHO warns

    The World Health Organisation (WHO) in Cambodia warned that the country had reached another critical point amid a sudden, huge surge in community transmission cases and deaths. “We stand on the brink of a national tragedy because of Covid-19. Despite our best efforts, we are

  • Hun Sen: Stay where you are, or else

    Prime Minister Hun Sen warned that the two-week lockdown of Phnom Penh and adjacent Kandal provincial town Takmao could be extended if people are not cooperative by staying home. “Now let me make this clear: stay in your home, village, and district and remain where

  • Businesses in capital told to get travel permit amid lockdown through One Window Service

    The Phnom Penh Municipal Administration has issued guidelines on how to get travel permission for priority groups during the lockdown of Phnom Penh, directing private institutions to apply through the municipality's One Window Service and limit their staff to a mere two per cent. In

  • Ministry names types of business permitted amid lockdown

    The Ministry of Labour and Vocational Training singled out 11 types of business that are permitted to operate during the lockdown of Phnom Penh and Takmao town, which run through April 28. Those include (1) food-processing enterprises and slaughterhouses; (2) providers of public services such as firefighting, utility and

  • Culture ministry: Take Tuol Sleng photos down, or else

    The Ministry of Culture and Fine Arts has told Irish photographer Matt Loughrey to take down the photos of Khmer Rouge victims at Tuol Sleng Genocidal Museum which he allegedly colourised and altered to show them smiling. The ministry said Loughrey's work is unacceptable, affecting