Logo of Phnom Penh Post newspaper Phnom Penh Post - Major Cineplex comes to Cambodia

Major Cineplex comes to Cambodia

Major Cineplex comes to Cambodia

Thai-based movie theatre company Major Cineplex said it will build “a high-end lifestyle and entertainment complex” at the Aeon mall in Phnom Penh, hoping to capture Cambodia’s youth market in what it believes is a stable business environment for its entertainment products.

While it sees prospects in Vietnam and Indonesia, Major’s director of business development, Jim Patterson, said Cambodia is its next most attractive location, due largely to its commercial rental market stability and cost effectiveness.

“The problem is finding a reasonable landlord and rent, with a reasonable location and a reasonable upside, and Cambodia met the criteria first,” Patterson said.

“Aeon are very respected mall-builders. They are also a very respected landlord... We will have to be patient; Cambodia is not the biggest market or the highest-income market, so we are being realistic.”

Local operator Platinum Cineplex’s director, Chy Sila, said the market is very young with huge opportunities that can be realised through education.

“We have to explain the market to people,” Sila said.

Patterson likens Cambodia’s potential to that of Thailand 17 years ago, when there were just a few standalone cinemas and Major opened their first Cineplex to much scepticism. Today, the company has more than 400 screens in Thailand, with 100 more planned this year.

“What we have found is if you create a destination that people really want to go and hang out at, then it works,” Patterson said.

“It’s going to be a change for sure, but it will be adaptive.”

While smaller-scale local film provider Flicks Movie House targets Cambodia’s expat population, it is also wary of competition heating up in the cinema market.

“It’s only been two years since big-screen theatres like The Cineplex and Legend Cinema have existed and offer Western-style cinema experience in Cambodia,” said Ramon Stoppelenburg, manager of Flicks Movie House.

“I expect more to come, but eventually some can’t survive in such a small market, and the best one sticks around.”

Major Cineplex hopes to partner with a local provider.

It will open with seven screens and 14 bowling lanes within a nightclub-style environment.

Aeon mall will begin operating in mid-2014.

To contact the reporter on this story: Daniel de Carteret at [email protected]
 

MOST VIEWED

  • Phnom Penh authorities ban march for Human Rights Day

    Phnom Penh authorities have banned a planned march as local NGOs and workers’ unions gear up to celebrate the 70th anniversary of the signing of the Universal Declaration of Human Rights on Monday, with a youth group leader saying they would march nonetheless. The UN

  • Phnom Penh’s Jet’s Container Night Market shuts down

    The famous Jet’s Container Night Market in central Phnom Penh has shut down due to the high cost of the land rental, company representatives claim. Jet’s Container Night Market is the largest such market in Phnom Penh. It operated for just over two

  • Hun Sen rejects ‘rift’ rumours spread by ‘stupid gangsters’

    Prime Minister Hun Sen on Wednesday denied a “rift” among top leaders of the Cambodian People’s Party (CPP), and rejected claims that Senate president Say Chhum and Interior Minister Sar Kheng were set to be removed from their positions as rumours spread by “gangsters”.

  • EU ambassador to Cambodia: Rights a ‘work in progress’

    The EU ambassador to Cambodia has called human rights “a work in progress” and said the 28-nation bloc has “carefully” noted last week’s statement by the government on taking further steps to strengthen democracy and the political sphere in the Kingdom. The EU marked