Logo of Phnom Penh Post newspaper Phnom Penh Post - Major Cineplex comes to Cambodia

Major Cineplex comes to Cambodia

Major Cineplex comes to Cambodia

Thai-based movie theatre company Major Cineplex said it will build “a high-end lifestyle and entertainment complex” at the Aeon mall in Phnom Penh, hoping to capture Cambodia’s youth market in what it believes is a stable business environment for its entertainment products.

While it sees prospects in Vietnam and Indonesia, Major’s director of business development, Jim Patterson, said Cambodia is its next most attractive location, due largely to its commercial rental market stability and cost effectiveness.

“The problem is finding a reasonable landlord and rent, with a reasonable location and a reasonable upside, and Cambodia met the criteria first,” Patterson said.

“Aeon are very respected mall-builders. They are also a very respected landlord... We will have to be patient; Cambodia is not the biggest market or the highest-income market, so we are being realistic.”

Local operator Platinum Cineplex’s director, Chy Sila, said the market is very young with huge opportunities that can be realised through education.

“We have to explain the market to people,” Sila said.

Patterson likens Cambodia’s potential to that of Thailand 17 years ago, when there were just a few standalone cinemas and Major opened their first Cineplex to much scepticism. Today, the company has more than 400 screens in Thailand, with 100 more planned this year.

“What we have found is if you create a destination that people really want to go and hang out at, then it works,” Patterson said.

“It’s going to be a change for sure, but it will be adaptive.”

While smaller-scale local film provider Flicks Movie House targets Cambodia’s expat population, it is also wary of competition heating up in the cinema market.

“It’s only been two years since big-screen theatres like The Cineplex and Legend Cinema have existed and offer Western-style cinema experience in Cambodia,” said Ramon Stoppelenburg, manager of Flicks Movie House.

“I expect more to come, but eventually some can’t survive in such a small market, and the best one sticks around.”

Major Cineplex hopes to partner with a local provider.

It will open with seven screens and 14 bowling lanes within a nightclub-style environment.

Aeon mall will begin operating in mid-2014.

To contact the reporter on this story: Daniel de Carteret at [email protected]
 

MOST VIEWED

  • Proof giants walked among us humans?

    For years a debate has waged about whether certain bas relief carvings at the 12th-century To Prohm Temple, one of the most popular attractions at the Angkor Wat Temple Complex in Siem Reap province, depicted dinosaurs or some rather less exotic and more contemporary animal,

  • Japan bank buys major stake in ANZ Royal Bank

    Japan's largest bank acquired more than half of ANZ’s shares in Cambodia on Thursday, according to a statement from Kith Meng’s Royal Group. Japan's JTrust Bank, announced that they had acquired a 55% of stake in ANZ Royal Bank. According to a Royal Group

  • Long way to go before Cambodia gets a ‘smart city’

    Phnom Penh, Siem Reap and Battambang will struggle to attain smart city status without adopting far reaching master plans, according to officials tasked with implementing the program. The brainchild of the Association of Southeast Asian Nations (Asean), the smart city program seeks to link up

  • New US bill ‘is a violation of Cambodian independence’

    After a US congressmen introduced bipartisan legislation that will enact sanctions on Cambodian officials responsible for “undermining democracy” in the Kingdom, government officials and the ruling Cambodian People’s Party on Sunday said they regarded the potential action as the “violation of independence and sovereignty