Logo of Phnom Penh Post newspaper Phnom Penh Post - Meiji bringing original Japan baby formula to Cambodia

Meiji bringing original Japan baby formula to Cambodia

Content image - Phnom Penh Post
Meiji predicts that the value of the Cambodian baby formula market will rise to about 10 billion yen ($74 million) in 2030, and expects its sales in the Kingdom to pass the one-billion yen mark by then, thereby capturing a 10 per cent share. MEIJI

Meiji bringing original Japan baby formula to Cambodia

Japanese confectionary giant Meiji in venturing into the Cambodian powdered milk market to cash in on surging demand in the Kingdom, starting with baby goods stores in the capital, according to a recent report.

Meiji began shipping products to the Kingdom earlier this month with unchanged recipes and in their original Japanese packaging, with labels affixed that contain Khmer-language instructions, expiration dates and other key information, Nikkei reported last week.

Designated for children aged 3 and under, the products, in 800g containers, are to be priced at $25-28.

Meiji predicts that the value of the Cambodian baby formula market will rise to about 10 billion yen ($74 million) in 2030, and expects its sales in the Kingdom to pass the one-billion yen mark by then, thereby capturing a 10 per cent share.

However, the company will see stiff competition from established market players, including the US’ Abbott Laboratories, France’s Danone and Switzerland’s Nestle, all of which offer similar products at comparable prices, the media outlet noted.

Similarly, Tokyo-listed Asahi Group Holdings Ltd has also brought the Wakodo baby formula brand to the Cambodian market.

Taking advantage of compatible standards, Meiji will export to Cambodia the same products that it sells in Japan, without any alterations to formulas to meet territory-specific rules, as is the case with merchandise shipped to every other market that the firm competes in, according to Nikkei.

Meiji’s plans come on the heels after Nestle announced plans to invest in Cambodia by setting up an operation in the near future, a move majorly hailed by local dairy farmers as a means of boosting the fresh milk market in the Kingdom.

Chhor Rithy, CEO of Khmer Fresh Milk which produces the Kirisu Farm milk brand, opined that greater demand for fresh milk should lead to levels of dairy cow rearing rivalling those seen in other countries, which in turn would create jobs for and improve the livelihoods of Cambodian farmers.

At present, the supply of fresh milk from local farms is not enough to meet demand though, Rithy told The Post recently, adding that Khmer Fresh Milk Co Ltd can produce only 10,000 litres per day, or enough to meet about a fifth of market demand.

However, according to Rithy, Khmer Fresh Milk’s production of fresh milk is increasing daily, up from 2,000 litres at the time of initial sale to 10,000 litres per day, while the total number of cows on the farm has increased to nearly 1,000 head.

MOST VIEWED

  • Angkor lifetime pass, special Siem Reap travel offers planned

    The Ministry of Tourism plans to introduce a convenient, single lifetime pass for foreign travellers to visit Angkor Archaeological Park and potentially other areas. The move is designed to stimulate tourism to the culturally rich province of Siem Reap as the start of the “Visit

  • Ice cream, noodles flagged over carcinogen

    The General Department of Customs and Excise of Cambodia (GDCE) has identified three types of instant noodles and ice cream trademarks originating from Thailand, Vietnam and France that are suspected to contain ethylene oxide, which poses a cancer risk to consumers. The general department has

  • Exclusive interview with Josep Borrell Fontelles, High Representative of the EU

    CAMBODIA is hosting the 55th ASEAN Foreign Ministers’ Meeting (AMM) and Related Meetings this week with top officials from the US, China, and Russia and other countries in the region slated to attend and to meet with face-to-face with their counterparts on the sidelines. In

  • Rise in Thai air routes to Siem Reap fuels travel hopes

    Local tourism industry players are eager for regional airline Bangkok Airways Pcl’s resumption of direct flight services between the Thai capital and Siem Reap town on August 1 – home of Cambodia’s awe-inspiring Angkor Archaeological Park – which is expected to boost the growth rate of

  • ASEAN Foreign Ministers’ meet commences, Taiwan issue possibly on table

    The 55th ASEAN Foreign Ministers’ Meeting (AMM) and related meetings hosted by Cambodia kicks off in Phnom Penh on August 3, with progress, challenges, and the way forward for the ASEAN Community-building on the table. Issues on Taiwan, sparked by the visit of US House Speaker

  • Recap of this year’s ASEAN FM meet and look ahead

    This year’s edition of the ASEAN Foreign Ministers’ Meeting (AMM) hosted by Cambodia comes against the backdrop of heightened global tensions and increasing rivalry between major powers that have been compared to the animosity of the Cold War era. The following is The Post’