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Mobile money: WING grows as rival enters fray

Mobile money: WING grows as rival enters fray

Mobile money
WING mobile money-transfer service has partnered with Cambodia’s second-largest provider Metfone to enable payments via phones, after Mobitel launched its own service.

ANZ-owned WING provides money transfers and bill payments through mobile phones.

First launched in January 2009, the firm now partners with two-thirds of domestic telcos, excluding Mobitel, Beeline and Excell.

Despite Mobitel’s launching its own Cellcard Cash programme, after receiving a US$5 million grant from the GSM Association Foundation earlier this year, WING officials said they had not ruled out potential partnerships with any of Kingdom’s mobile providers.

ANZ already has links with Mobitel's owners – it partners with the Royal Group at ANZ-Royal Bank.

“WING has the largest market share and is open to working with all providers,” the firm’s Managing Director David Kleiman said.

Discussions are now under way to make WING services available at Metfone’s 190 stores. Metfone Managing Director Nguyen Duy Tho said he expects the service to assist rural and urban Cambodians to send money safely and affordably.

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