Logo of Phnom Penh Post newspaper Phnom Penh Post - New digital push for MSMEs

New digital push for MSMEs

Content image - Phnom Penh Post
Micro-, small- and medium-sized businesses are key drivers of the Cambodian economy. FRESH NEWS

New digital push for MSMEs

The Ministry of Posts and Telecommunications, Australian Agency for International Development (AusAID), and the UN Development Programme (UNDP) on August 18 launched an open joint effort to build an inclusive digital ecosystem aimed at sparking the development of a robust post-Covid-19 economy.

UNDP acting resident representative in Cambodia Sonali Dayaratne said there are two main objectives to get the ball rolling on this collaborative endeavour.

First is to raise awareness of the benefits associated with e-commerce adoption, and second is to build and improve the capacity of micro-, small- and medium-sized enterprises (MSME) on effective and potential digital tactics of doing business, she noted.

She said the ultimate goal of this initiative – facilitated by The Idea Consultancy Co Ltd – is to increase e-commerce usage among enterprises and consumers.

“This initiative was commenced in April this year and will end in November this year. Hence, we do hope that more enterprises and consumers will join us in achieving the ambitious objectives of the coalition,” she said.

Australian ambassador to Cambodia Pablo Kang highlighted that small businesses are key drivers of the Cambodian economy and integral to those most vulnerable to the economic impacts of Covid-19.

“In response to the pandemic, Australia and UNDP Cambodia supported micro-, small- and medium-sized enterprises to quickly move their businesses online so they could continue to operate in a pandemic-restricted environment,” he said. “This initiative, led by the Ministry of Post and Telecommunications … will work towards an inclusive digital future in Cambodia.”

Minister of Posts and Telecommunications Chea Vandeth said the digital alliance would leverage digital technology to provide a strong footing to drive business continuity, with special emphasis on MSMEs.

“This programme … [brings together] Cambodian business associations, financial institutions and digital businesses to support the capture and continuation of online business activities in the context of the Covid-19 epidemic, as well as the drive towards a more secure digital future in Cambodia,” he said.

Dayaratne said: “We now have over 500 SMEs [small- and medium-sized enterprises] directly engaging in our training programme on digital skills, and have engaged over 500,000 SMEs and consumers in our e-commerce awareness campaign on the benefits of digital solutions and digital payment systems.

“Taking this opportunity, we are also happy to transfer this knowledge network from our programme to the Ministry of Posts and Telecommunication, to further develop and sustain this asset for more sustainable development in the e-commerce ecosystem.

“We greatly appreciate that the Ministry of Posts and Telecommunications has supported the coalition from its inception stage, and has agreed to continue to support the information and collateral needs of MSMEs for digitisation, as well as selling profitably online and in accordance with the legal framework.”

MOST VIEWED

  • Capital-Poipet express rail project making headway

    The preliminary results of a feasibility study to upgrade the Phnom Penh-Poipet railway into Cambodia’s first express railway indicate that the project would cost more than $4 billion and would take around four years to complete. The study was carried out by China Road and

  • Thai boxers to join SEA Games’ Kun Khmer event

    The Cambodian SEA Games Organising Committee (CAMSOC) – together with the Kun Khmer International Federation (KKIF) and Khmer Boxing Federation – have achieved a “great success” by including Kun Khmer in the upcoming biennial multi-sports event on its home soil for the first time, said a senior

  • Bullets to bracelets: Siem Reap man makes waste from war wearable

    Jewellery is often made from valuable gemstones like emeralds or diamonds and precious metals like gold or silver, or valueless things like animal horns. But a man in Siem Reap has approached the manufacture of delicate pieces from a different angle. His unique form of

  • Second Hungary business forum set for H2

    Cambodia has asked Hungary to provide GSP- (Generalised System of Preferences) Plus facilities for when the Kingdom sheds its least-developed country (LDC) label, as the two countries prepare to hold a second business forum in the second half (H2) of this year to expand trade

  • 61% of 2022 imports came from just 3 markets

    The three largest exporters to Cambodia – mainland China, Vietnam and Thailand – accounted for 60.94 per cent of the Kingdom’s total merchandise imports last year, at $18.245 billion, which was up 11.99 per cent over 2021, according to the General Department of Customs and Excise. Cambodia’s total imports

  • CPP sets out five primary strategic goals for 2023-28

    The Cambodian People’s Party (CPP) on January 29 concluded its two-day extraordinary congress, setting the party’s priority goals for 2023-2028. The ruling party’s congress was attended by more than 3,000 members from across the Kingdom, including the members of the permanent and central committees,