Logo of Phnom Penh Post newspaper Phnom Penh Post - New local distributor for Jaguar, Land Rover

New local distributor for Jaguar, Land Rover

People look at a new Land Rover at the official opening of a dealership showroom in Phnom Penh
People look at a new Land Rover at the official opening of a dealership showroom in Phnom Penh yesterday. Vireak Mai

New local distributor for Jaguar, Land Rover

RMA Cambodia confirmed yesterday it had taken over from rival firm Envotech as the Kingdom’s only authorised dealer of Land Rover and Jaguar vehicles.

Envotech will have held the authorised dealer rights for two years when it closes its Phnom Penh dealership on March 26.

RMA, whic distributes Fords and owns rights to other global brands in Cambodia, will sell the UK-made vehicles (owned by Tata Motors) from a temporary showroom on Russian Boulevard before moving to a new location by the end of the year.

Seng Voeung, general manager of RMA’s automotive division, said obtaining the dealer rights bolsters the company’s effort to tap into Cambodia’s growing appetite for luxury vehicles.

He told reporters yesterday that Cambodia’s rapid economic growth over the last decade had resulted in increased demand for the two models, which fetch a price tag of at least $80,000 a pop.

“The new brands [Jaguar and Land Rover] compliment our existing Ford vehicle market,” he said, adding that he expects the cars to attract Mercedes Benz, BMW or Audi buyers.

Steve Martin, regional business manager of Guava International, Jaguar and Land Rover’s sole global distributor, declined to give details on why the dealer rights had been reassigned.

“Everybody agreed that it was time for change. That is why we started the process to look for new dealer and we chose RMA Cambodia,” he said.

According to Martin, the Land Rover brand has been in Cambodia for more than a decade, but only rose to popularity over the last five years.

Martin estimates there are 1,000 Land Rovers on Cambodian roads, equaling about 0.25 per cent of all 400,000 registered cars.

MOST VIEWED

  • Kem Sokha’s daughters slam ‘liar’ Sam Rainsy over ‘smears’

    The daughters of former opposition leader Kem Sokha hit out at Sam Rainsy on Tuesday, accusing the newly nominated “acting president” of the Cambodia National Rescue Party (CNRP) of leading a “smear campaign” against their father and “repeatedly lying to the public”. The Supreme Court-dissolved

  • US Embassy urges reconciliation

    The US has urged Cambodia to restore the independence of the media, drop charges against Kem Sokha and other political prisoners, and end the prohibition of political activity by opposition parties. However, senior government officials see the request, issued by US embassy spokesman Arend C

  • Government deports 235 Chinese scammers

    THE Immigration Department of the Ministry of Interior on Thursday deported 235 Chinese nationals, 35 of whom were female, via the Phnom Penh International Airport for their part in a Voice over Internet Protocol (VoIP) online money extortion scam. The deportees were arrested on November 26 over the

  • ‘Tolerant’ PM calls for ‘unity’

    In his message on celebrating the 40th anniversary of the Kampuchean United Front for National Salvation, known by its French acronym FUNSK, Prime Minister Hun Sen said for the sake of unity in the Kingdom, he is “tolerant” to those who “acknowledged their mistakes”, and