Logo of Phnom Penh Post newspaper Phnom Penh Post - New local distributor for Jaguar, Land Rover

New local distributor for Jaguar, Land Rover

People look at a new Land Rover at the official opening of a dealership showroom in Phnom Penh
People look at a new Land Rover at the official opening of a dealership showroom in Phnom Penh yesterday. Vireak Mai

New local distributor for Jaguar, Land Rover

RMA Cambodia confirmed yesterday it had taken over from rival firm Envotech as the Kingdom’s only authorised dealer of Land Rover and Jaguar vehicles.

Envotech will have held the authorised dealer rights for two years when it closes its Phnom Penh dealership on March 26.

RMA, whic distributes Fords and owns rights to other global brands in Cambodia, will sell the UK-made vehicles (owned by Tata Motors) from a temporary showroom on Russian Boulevard before moving to a new location by the end of the year.

Seng Voeung, general manager of RMA’s automotive division, said obtaining the dealer rights bolsters the company’s effort to tap into Cambodia’s growing appetite for luxury vehicles.

He told reporters yesterday that Cambodia’s rapid economic growth over the last decade had resulted in increased demand for the two models, which fetch a price tag of at least $80,000 a pop.

“The new brands [Jaguar and Land Rover] compliment our existing Ford vehicle market,” he said, adding that he expects the cars to attract Mercedes Benz, BMW or Audi buyers.

Steve Martin, regional business manager of Guava International, Jaguar and Land Rover’s sole global distributor, declined to give details on why the dealer rights had been reassigned.

“Everybody agreed that it was time for change. That is why we started the process to look for new dealer and we chose RMA Cambodia,” he said.

According to Martin, the Land Rover brand has been in Cambodia for more than a decade, but only rose to popularity over the last five years.

Martin estimates there are 1,000 Land Rovers on Cambodian roads, equaling about 0.25 per cent of all 400,000 registered cars.

MOST VIEWED

  • New US bill ‘is a violation of Cambodian independence’

    After a US congressmen introduced bipartisan legislation that will enact sanctions on Cambodian officials responsible for “undermining democracy” in the Kingdom, government officials and the ruling Cambodian People’s Party on Sunday said they regarded the potential action as the “violation of independence and sovereignty

  • Angkor Wat named as the top landmark for the second year

    Travel website TripAdvisor has named Cambodia’s ancient wonder Angkor Wat as the top landmark in the world for the second year running in their Travelers’ Choice Award 2018, an achievement Cambodian tourism operators expect will attract more tourists to the Kingdom. The website uses traveller

  • Ministry’s plan for net sparks fears

    The government has ordered all domestic and international internet traffic in the Kingdom to pass through a Data Management Centre (DMC) that has been newly created by the state-owned Telecom Cambodia, in a move some have claimed is an attempt to censor government critics. Spokesman

  • Hun Sen detractors ‘will die’

    Prime Minister Hun Sen on Wednesday said those who curse or insult him would eventually die without a plot of land to bury their bodies after being killed by lightning, suffering the same fate as those who recently died in Thmar Baing district in Koh