Logo of Phnom Penh Post newspaper Phnom Penh Post - New local distributor for Jaguar, Land Rover

New local distributor for Jaguar, Land Rover

People look at a new Land Rover at the official opening of a dealership showroom in Phnom Penh
People look at a new Land Rover at the official opening of a dealership showroom in Phnom Penh yesterday. Vireak Mai

New local distributor for Jaguar, Land Rover

RMA Cambodia confirmed yesterday it had taken over from rival firm Envotech as the Kingdom’s only authorised dealer of Land Rover and Jaguar vehicles.

Envotech will have held the authorised dealer rights for two years when it closes its Phnom Penh dealership on March 26.

RMA, whic distributes Fords and owns rights to other global brands in Cambodia, will sell the UK-made vehicles (owned by Tata Motors) from a temporary showroom on Russian Boulevard before moving to a new location by the end of the year.

Seng Voeung, general manager of RMA’s automotive division, said obtaining the dealer rights bolsters the company’s effort to tap into Cambodia’s growing appetite for luxury vehicles.

He told reporters yesterday that Cambodia’s rapid economic growth over the last decade had resulted in increased demand for the two models, which fetch a price tag of at least $80,000 a pop.

“The new brands [Jaguar and Land Rover] compliment our existing Ford vehicle market,” he said, adding that he expects the cars to attract Mercedes Benz, BMW or Audi buyers.

Steve Martin, regional business manager of Guava International, Jaguar and Land Rover’s sole global distributor, declined to give details on why the dealer rights had been reassigned.

“Everybody agreed that it was time for change. That is why we started the process to look for new dealer and we chose RMA Cambodia,” he said.

According to Martin, the Land Rover brand has been in Cambodia for more than a decade, but only rose to popularity over the last five years.

Martin estimates there are 1,000 Land Rovers on Cambodian roads, equaling about 0.25 per cent of all 400,000 registered cars.

MOST VIEWED

  • Prince Norodom Ranariddh passes away at 77

    Prince Norodom Ranariddh, the second son of the late King Father Norodom Sihanouk and former First Prime Minister of Cambodia, has passed away in France at the age of 77. “Samdech Krom Preah Norodom Ranariddh has passed away this morning in France just after 9am Paris-time,”

  • Rise in planned flights lifts travel hopes

    Six airlines have applied to resume flights in December, while two others have put in for additional flights and routes, according to State Secretariat of Civil Aviation (SSCA) head Mao Havannall on November 29. These account for 43 new weekly domestic and international flights in December, up 16

  • General’s gun smuggling ring busted

    The Military Police sent six military officers to court on November 22 to face prosecution for possession of 105 illegal rifles and arms smuggling, while investigators say they are still hunting down additional accomplices. Sao Sokha, deputy commander of the Royal Cambodian Armed Forces and commander of

  • Cambodia, Thailand to discuss border reopening

    Cambodian authorities from provinces along the Cambodia-Thailand border will meet with Thai counterparts to discuss reopening border checkpoints to facilitate travel, transfer of products and cross-border trade between the two countries. Banteay Meanchey provincial deputy governor Ly Sary said on November 22 that the provincial administration

  • Hun Sen: Manet to be candidate for prime minister

    Prime Minister Hun Sen has reaffirmed that his oldest son Hun Manet will be his successor as Prime Minister if he is elected. Speaking during the inauguration of a new sewage treatment facility in Preah Sihanouk province on December 2, Hun Sen said Manet will be

  • More Cambodians studying in US

    The number of Cambodian students studying at US colleges and universities in 2020-21 increased by 14.3 per cent over the previous year despite the Covid-19 pandemic, according to a recent US government report. The 2021 Open Doors report on International Educational Exchange showed that 848 Cambodian students studied