Logo of Phnom Penh Post newspaper Phnom Penh Post - PastaMania to set up on capital’s riverfront

PastaMania to set up on capital’s riverfront

PastaMania to set up on capital’s riverfront

A piece of Italy is coming to the capital’s riverside area, where Singapore-based Italian-style fast casual franchise PastaMania has begun construction.

In April, the Singaporean food conglomerate Commonwealth Capital Group joined with local partner K Distribution Company to build a total of six outlets of its PastaMania and Gelatofix franchise in the Kingdom.

The first outlet, which is tentatively slated for opening in September or October of this year, will be built in a renovated “historic” building located opposite the night market and adjoining the Bopha Titanic Restaurant along the river.

Yeo Yin-Yin, managing director of international business at Commonwealth Capital Group, said, in a statement, that she hoped the 500-square metre site “will be the part and parcel of the everyday life of the Cambodians”.

Yin-Yin said Phnom Penh’s riverside was chosen because it “offers some similarities to the Italian piazza where it is the centre of activities for Italians, connecting people, commerce, and culture together.”

Commonwealth Capital Group said it chose Cambodia to expand its franchise due to the country’s young consumer profile.

“Over 60% of the age profile of PastaMania and Gelatofix are less than 35 years old who are [professionals, managers, executives, and businessmen], white collars and students,” Yin-Yin said.

“This corresponds well here with over 50% of Cambodian population below 25 of age.”

An Italian architect has been hired to design the building, which the firm said will be retained with a couple of Italianate pillars and Feng Shui elements thrown into the mix.

Commonwealth Capital Group’s announcement to enter the Cambodia market came at a time when an April study by Park Cafe Food and Beverage which revealed that more Cambodians were eating out in Phnom Penh, while the number of restaurants in the city had also increased to 2,180 from 1,726 last year.

The study indicated that more upscale restaurants, such as fast food chains, cafes, and bubble tea outlets, have seen increasing attention from young people between the ages of 15 to 30.

The reason for this rise, according to the survey, was Cambodia’s rising income.

MOST VIEWED

  • Stock photo agencies cash in on Khmer Rouge tragedy
    Stock-photo companies selling images from S-21 raises ethics concerns

    A woman with short-cropped hair stares directly into the camera, her head cocked slightly to the side. On her lap is a sleeping infant just barely in the frame. The woman was the wife of a Khmer Rouge officer who fell out of favour, and

  • Prime Minister: Take back islands from inactive developers

    The government will “take back” land on roughly 30 islands from private companies that have not made progress on planned developments, Prime Minister Hun Sen said in a speech on Monday that also targeted land-grabbing villagers and idle provincial governors. Speaking at the inauguration of the

  • Land on capital’s riverfront is opened up for investment

    The government has signed off on a proposal to designate more than 9 hectares of land along Phnom Penh’s riverfront as state-private land, opening it up for private investment or long-term leasing. The 9.25-hectare stretch of riverfront from the capital’s Night Market to the

  • Royal Group's Koh Rong luxury hotel officially opens

    The Royal Sands Koh Rong hotel on Monday marked its official launch as the first luxury resort on Cambodia’s most visited island. Prime Minister Hun Sen presided over the inauguration of the hotel, which has been open since December, and features rooms priced at