Logo of Phnom Penh Post newspaper Phnom Penh Post - Platform to kick-start SMEs’ e-commerce journey

Platform to kick-start SMEs’ e-commerce journey

Content image - Phnom Penh Post
The Ministry of Commerce is poised to roll out CambodiaTrade, an e-commerce marketplace, to open new pathways for the Kingdom’s small and medium-sized enterprises (SMEs) to sell their wares to a broader audience and capture a slice of the growing global digital economy.

Platform to kick-start SMEs’ e-commerce journey

The Ministry of Commerce is poised to roll out CambodiaTrade, an e-commerce marketplace, to open new pathways for the Kingdom’s small and medium-sized enterprises (SMEs) to sell their wares to a broader audience and capture a slice of the growing global digital economy.

Now open for preregistration, the platform will be operated through CambodiaTrade.com under the auspices of the ministry, the cabinet-level government body said in a press release.

CambodiaTrade was set up to assist the Kingdom’s SMEs in selling their products online to potential customers in domestic and foreign markets, the ministry said.

Applicant SMEs must, among other things, be formally registered with the ministry; have valid business licences, permits and value added tax (VAT) identification numbers; and sell products made in Cambodia, it said.

“Once registration is approved, SMEs can fill their inventory by posting their products on their store pages. Those products will be unveiled at the market when it is officially launched,” the ministry said.

Thaung Thyda, managing director of Kampot-Kep salt processing firm Thaung Trading Co Ltd, said CambodiaTrade is “good, from the local SME perspective”, lauding it as a springboard for SMEs, transcending national boundaries to attain a truly global reach in the digital economy.

Local SMEs that discover the platform will build the skills and receive the support needed to enter new markets, she said. “These are opportunities to trot out services or products to increase business and brand visibility, as well as vitalise international relations.” she said.

Cambodia Women Entrepreneurs Association president Keo Mom said the ministry’s platform was a positive step to encourage local producers to move their products online, in addition to a slew of other initiatives taken by the government to boost domestic production.

As online shopping rises in popularity around the world, she said CambodiaTrade could provide an effective avenue for homemade Cambodian products to reach a wider customer base.

“I hope that the online marketplace platform will help local SMEs sell their products more broadly, locally and abroad,” she said, calling on the ministry to promote CambodiaTrade “more broadly to the public – especially the private sector – and make them aware of it, as it could boost sales of our homemade products.”

The market was established with the financial support of the Enhanced Integrated Framework under the Cambodia e-Commerce Development Project (Go4eCAM), the main purpose of which is to promote the benefits of e-commerce for SMEs, according to the ministry.

As of end-2019, there were 52,154 formally registered SMEs in the Kingdom, with 824,245 employees, according to the latest figures from the Ministry of Industry, Science, Technology and Innovation.

MOST VIEWED

  • Research key to Kanitha’s rep for expertise

    Sok Kanitha is used to weighing in on controversial issues using a confident approach that signals expertise and authority, and a recent video she made was no exception. Her “Episode 342: The History of NATO” video went live on January 16, 2023 and immediately shot to 30,000 likes and 3,500

  • Cambodia maintains 'Kun Khmer' stance despite Thailand’s boycott threat

    Cambodia has taken the position that it will use the term "Kun Khmer" to refer to the sport of kickboxing at the upcoming Southeast Asian (SEA) Games, and has removed the term Muay from all references to the sport. Despite strong reactions from the Thai

  • Knockout! Kun Khmer replaces ‘Muay’ for Phnom Penh Games

    Cambodia has decided to officially remove the word Muay from the programme of the 32nd Southeast Asian (SEA) Games 2023 in May. “Kun Khmer” will instead be used to represent the Southeast Asian sport of kickboxing, in accordance with the wishes of the Cambodian people. Vath

  • Artificial insemination takes herd from 7 to 700

    Some farms breed local cows or even import bulls from a broad for the purpose of breeding heavier livestock for meat production. One Tbong Khnum farmer has found a more efficient way. Hout Leang employs artificial insemination to fertilise local cows. Thanks to imported “straws”

  • New int’l airport nearly half complete as travel industry returns to life

    Construction of a new airport that is slated to serve the capital has passed the 43 per cent completion mark, raising prospects for a proper recovery in the civil aviation and tourism sectors as international travellers return to the Kingdom in increasingly large numbers. The figure

  • Chinese group tours return to Cambodia starting Feb 6

    Cambodia is among 20 countries selected by Beijing for a pilot programme allowing travel agencies to provide international group tours as well as flight and hotel packages to Chinese citizens, following a three-year ban. As the days tick down until the programme kicks off on February 6,