Logo of Phnom Penh Post newspaper Phnom Penh Post - Porsche dealership to open

Porsche dealership to open

Monks perform a blessing during the ground-breaking ceremony yesterday for the new Porsche Centre Phnom Penh
Monks perform a blessing during the ground-breaking ceremony yesterday for the new Porsche Centre Phnom Penh. Hong Menea

Porsche dealership to open

The newly appointed local distributor of German carmaker Porsche broke ground yesterday on a $2 million dealership that is set to open within eight months across from the Phnom Penh International Airport on Russian Boulevard.

Equipped with four service bays, the planned Porsche Centre Phnom Penh will have a 1,879-square-metre showroom holding one of each of the brand’s five models, which the company hopes to sell to the growing ranks of well-off Cambodians.

Monks and company officials blessed the land before construction started on the new facility.

The distributor, Precision Cars (Cambodia) Limited, is a subsidiary of Hong Kong firm Lei Shing Hong, the authorised seller of Porsche in South Korea and Vietnam.

The Porsche Cayenne SUV will have a starting price of $114,000 and is pegged to be the most popular model. The new Macan compact SUV is also expected to sell strongly, according to Graeme Hunter, general director of Precision Cars (Cambodia).

According to Hunter, there are already about 70 registered Porsche vehicles in the country, making their way here through private importers.

“The problem is, however, that there is no certified service centre here for those vehicles, so the people who own them have nowhere to get them fixed,” he said.

Hunter said that the luxury vehicle market had picked up in Cambodia, enticing the company to open up shop in Phnom Penh.

“There is an obvious demand for luxury cars here. Audi is here, BMW, Mercedes, Land Rover, Range Rover and Jaguar. It makes sense for us to be here. Competition is good,” he said.

Though the government has not disclosed figures on luxury car registration, Tek Reth Kamrong, secretary of state at the Ministry of Commerce, said Cambodians are increasingly able to afford expensive consumer goods, and pointed out that in 2013, the number of imported vehicles was 10,000 more than in 2012.

Jan Weisser, after sales manager for Precision Cars (Cambodia), said he had already received interest from buyers for the Cayenne model and some also in the iconic 911 model.

“There are 70 vehicles currently out there. We definitely have received buyer interest and hope to sell another 30 vehicles by the beginning of 2015,” he said. “I think the majority of the cars we sell will be Cayenne.”

Paul Redfern is the owner of Redfern Construction, the firm hired to build the Porsche dealership by October 31.

“The timeline will be tight, but doable,” he said, adding that he also worked on BMW’s new Russian Boulevard showroom, which opened and began selling vehicles in November last year.

Audi, meanwhile, is slated to commence selling vehicles this year from its 2,200-square-metre showroom and workshop on Monivong Boulevard, through local distributor Automotive Asia (Cambodia) Ltd.

MOST VIEWED

  • ‘Life goes on’ if Cambodia loses Everything But Arms

    Cambodia's business sector is exploring ways to mitigate any fallout from a possible loss of access to the EU’s Everything But Arms (EBA) agreement as talks continue before the 28-member bloc makes a final decision. The EU monitoring process is set to conclude in

  • Nesat beach: A magnet drawing tourists to the Kingdom’s coastline

    A white sandy beach lined by countless coconut trees awaits travellers off Cambodia’s southwest coast in Koh Kong province’s Srae Ambel district, about 170km from Phnom Penh. Over the past few years Nesat beach – a name inspired by a nearby fishing village – has

  • PM: Workers must train for Industry 4.0

    Prime Minister Hun Sen has urged the Kingdom’s workforce to seek more technical training and strengthen their skills if they are to avoid job losses resulting from the Fourth Industrial Revolution. Hun Sen said the fourth industrial revolution is like a double-edged sword that

  • Huawei applies for OS trademark in Cambodia

    China's Huawei Technologies Co has applied to trademark the “Hongmeng” operating system (OS) in a number of countries including Cambodia in a bid to launch its homegrown operating system as a replacement for the Android OS, Reuters has reported. Huawei has applied to trademark the “