Logo of Phnom Penh Post newspaper Phnom Penh Post - Prudential launches insurance selling machines to make protection solutions accessible for more Cambodians

Prudential launches insurance selling machines to make protection solutions accessible for more Cambodians

Content image - Phnom Penh Post
Prudential Cambodia launches its pioneering insurance selling machines in Phnom Penh on September 2. SUPPLIED

Prudential launches insurance selling machines to make protection solutions accessible for more Cambodians

Prudential Cambodia – the largest life and health insurer in the Kingdom – on September 2 announced the launch of its pioneering insurance selling machines to make purchasing insurance more convenient.

These machines will be made available at 50 locations nationwide in 2022 and installed in more cities nationwide in the coming years.

Removing barriers to buying insurance

Life insurance penetration in Cambodia was less than one per cent as of 2021, while out-of-pocket medical expenses were estimated in 2019 at $1.2 billion.

With its purpose to help people get the most out of life, Prudential leverages its digitally enabled multi-channel distribution platform to make healthcare affordable and accessible, and promote financial inclusion.

“As a pioneer in digital insurance in Cambodia, we want to protect people from threats to their health and wellbeing, as well as support them to achieve their goals.

“We have created a range of digital solutions for first time insurance buyers to conveniently access affordable protection solutions via their smartphone.

“As not all Cambodians have regular access to stable, high-speed internet connections, we now go the extra mile to bring protection solutions into local communities through our insurance selling machines,” said Sanjay Chakrabarty, the CEO of Prudential Cambodia.

Making insurance accessible nationally

With their own internet connection and power supply, the insurance selling machines can serve customers at any location in Cambodia.

Content image - Phnom Penh Post
The insurance selling machines make purchasing insurance more convenient. SUPPLIED

This innovation enables customers to easily purchase a bite-sized insurance product for less than $10 per year, even at locations without access to stable internet or a bank branch.

The inclusive user experience designed for the insurance selling machines is also optimised for customers requiring greater accessibility options, such as larger text display for elderly users.

Having completed their purchases, customers can obtain receipts of their transactions from a printer connected to the insurance selling machine, an important step for first-time users.

Upon issuance of their policies, customers can instantly manage and submit claims through Pulse, the company’s all-in-one health and wealth management app.

Customers can simply follow the details provided by the insurance selling machine to download and register on Pulse.

“After initially launching these insurance selling machines at a number of locations, we will closely work with our customers to continually refine the user experience before making them available nationwide,” said Chakrabarty.

The September 2 launch saw insurance selling machines installed at Prudential branches in Phnom Penh, Siem Reap, Battambang and Kratie.

To learn more about the insurance selling machines, please visit the nearest Prudential branch.


  • Joy as Koh Ker Temple registered by UNESCO

    Cambodia's Koh Ker Temple archaeological site has been officially added to UNESCO’s World Heritage List, during the 45th session of the World Heritage Committee held in Riyadh, Saudi Arabia, on September 17. The ancient temple, also known as Lingapura or Chok Gargyar, is located in

  • Famed US collector family return artefacts to Cambodia

    In the latest repatriation of ancient artefacts from the US, a total of 33 pieces of Khmer cultural heritage will soon return home, according to the Ministry of Culture and Fine Arts. In a September 12 press statement, it said the US Attorney’s Office for the

  • Tina rebuffs ‘false claims’ over falling paddy price

    Agriculture minister Dith Tina has shed light on the trade of paddy rice in Battambang – Cambodia’s leading rice-producing province – in a bid to curb what he dubs a “social media fact distortion campaign” to destabilise the market. While acknowledging that the prices of paddy

  • Cambodia set to celebrate Koh Ker UNESCO listing

    To celebrate the inscription of the Koh Ker archaeological site on UNESCO’s World Heritage List, the Ministry of Cults and Religion has appealed to pagodas and places of worship to celebrate the achievement by ringing bells, shaking rattles and banging gongs on September 20. Venerable

  • Kampot curfew imposed to curb ‘gang’ violence

    Kampot provincial police have announced measures to contain a recent spike in antisocial behaviour by “unruly’ youth. Officials say the province has been plagued by recent violence among so-called “gang members”, who often fight with weapons such as knives and machetes. Several social observers have

  • PM outlines plans to discuss trade, policy during US visit

    Prime Minister Hun Manet is set to meet with senior US officials and business leaders during his upcoming visit to the US for the UN General Assembly (UNGA), scheduled for September 20. While addressing nearly 20,000 workers in Kampong Speu province, Manet said he aims to affirm