Logo of Phnom Penh Post newspaper Phnom Penh Post - Prudential teams with tech firms to enhance its insurance offerings

Prudential teams with tech firms to enhance its insurance offerings

Content image - Phnom Penh Post
Prudential Cambodia has signed an MoU with Viettel and e-Money to provide personalised services to customers. Photo supplied

Prudential teams with tech firms to enhance its insurance offerings

Prudential (Cambodia) Life Assurance Plc on Tuesday signed a memorandum of understanding (MoU) with Vietnamese-owned mobile operator Viettel (Cambodia) Pte Ltd (Metfone) and mobile financial services provider E-Money Payment Solutions Plc (e-Money).

The MoU will help establish a long-term mutual collaborative relationship in areas such as telecommunications, life insurance and mobile wallet services, Prudential Cambodia said in a press release.

It noted that under the agreement, the partners will provide personalised services to customers in the Kingdom, such as online payment methods and enhanced telecommunications-insurance services.

It added that Metfone will provide Prudential Cambodia with Session Initiation Protocol (SIP) trunking services, internet service connections, information and communications technology (ICT) services, eConnect, SMS Brand Name and more.

Metfone and e-Money will enable Prudential Cambodia’s customers to pay their insurance premiums through the e-Money payment system or mobile accounts.

e-Money will also provide Prudential Cambodia with payment solutions to simply the claims process for customers who have an e-Money wallet.

Prudential Cambodia will be able to advertise its insurance solutions and services on eMoney and Metfone mobile apps.

In addition, Metfone customers will have free access to Prudential Cambodia’s digital app, Pulse by Prudential (Pulse), and can use it to manage policy details and access other health services.

Metfone CEO Phung Van Cuong lauded the MoU as the next step in the firm’s digital evolution.

He said: “Working together, the three companies will provide personalised service through the most creative approach for connecting and serving people, providing customers with peace of mind and helping them live healthier, more comfortable lives.”

e-Money CEO Pham Doan Cuong said: “Prudential Cambodia can also pay insurance claims to their customers through more than 8,000 e-money agents nationwide.”

Prudential Cambodia CEO Sanjay Chakrabarty said the agreement is part of his company’s objective to help people get the most out of their lives, a mission made all the more urgent now amid Covid-19 and the recent floods.

“As the largest life insurer in Cambodia with over 200,000 customers, supported by our strategic cooperation with the two leaders of their respective fields, Metfone and e-Money, I believe we are in a unique position to widen access to life insurance for the millions of uninsured or underinsured people in Cambodia,” he said.

On October 7, Mey Vann, who heads the Ministry of Economy and Finance’s General Department of Financial Industry, said 38 insurers currently operate in Cambodia, including 18 general insurers, 14 life and six micro-insurers.

MOST VIEWED

  • Omicron patients can stay home: PM

    The Ministry of Health has issued a directive on the treatment of people who have tested positive for the highly transmissible Omicron coronavirus variant, following a suggestion from Prime Minister Hun Sen on the night of January 21. The directive permits home quarantine for those who

  • The effects of the USD interest rate hike on Cambodian economy

    Experts weigh in on the effect of a potential interest rate expansion by the US Federal Reserve on a highly dollarised Cambodia Anticipation of the US Federal Reserve’s interest rate hike in March is putting developing economies on edge, a recent blog post by

  • Cambodia’s first ever anime festival kicks off Jan 22 at capital’s F3 centre

    Phnom Penh's first ever Anime Festival will bring together fans, artists, shops and other local businesses with ties to the Japanese animation style for cosplay competitions, online games, pop-up shops and more on January 22, with Friends Futures Factory (F3) hosting. F3 is a project that

  • Hun Sen gets 4th Covid shot, urges compatriots to follow

    Prime Minister Hun Sen and his wife Bun Rany on January 14 received their fourth dose of Covid-19 vaccine and called on compatriots to follow suit as the Omicron coronavirus variant continues to spread in the community. This marks the launch of Cambodia's fourth-dose vaccination campaign,

  • Fourth dose Covid booster drive jabs 43K in two days

    In the first two days of the fourth-dose Covid-19 vaccination campaign, more than 43,000 people volunteered to get the jabs, while over 4.6 million people have received a third shot. Health ministry spokeswoman Or Vandine said that fourth-dose vaccinations, which began on January 14 exclusively with the Pfizer

  • Singapore backs Cambodia's efforts on Myanmar

    Singaporean Prime Minister Lee Hsien Loong supports Cambodia in its efforts to seek a solution to the ongoing Myanmar crisis as the chair of ASEAN. Lee expressed his support during a meeting with Prime Minister Hun Sen via videoconference on January 14, with the talks focused