Logo of Phnom Penh Post newspaper Phnom Penh Post - Rolls-Royce opens showroom

Rolls-Royce opens showroom

People view a new Rolls-Royce at the open of the company’s first show room in Phnom Penh
People view a new Rolls-Royce at the open of the company’s first show room in Phnom Penh yesterday morning. Hong Menea

Rolls-Royce opens showroom

Rolls-Royce officially launched its showroom in Cambodia yesterday, with both government and the luxury-car maker forecasting a rosy sales outlook for the high-end vehicle.

In June, Rolls-Royce appointed HGB Group Co Ltd, the distributor for Mazda and Kia vehicles in Cambodia, to be the official dealership. The 540-square-metre showroom, located on Street 217, is housing Rolls-Royce’s Phantom, Wraith and Ghost models, with prices starting at about $650,000.

“I said last year that the situation in Cambodia has finally attracted the import of luxurious cars already due to the annual 7 per cent growth of the country economy,” said Cham Prasidh, minister of industry and handicraft, at the launch of Rolls-Royce showroom yesterday.

“And there is also a rising of middle-class family who can afford [to buy the car]. They are wealthy from business or from booming land prices, which has increased the number of wealthier people in Cambodia,” the minister said.

Prasidh said that “not less than 20” Rolls Royce vehicles had been sold since June. The minister took aim at international media for suggesting that the luxury brand was unlikely to sell in Cambodia.

“There are luxurious brand like BMW, Jaguar, Porches in Cambodia, why can’t Rolls-Royce come into join this huge market?” he said.

“International media has been reporting that there will be no Cambodian who can afford to buy a Rolls-Royce, but with this sale figure, you can see,” he added.

Speaking to reporters yesterday, Temmy Wiradjaja, general manager of Rolls-Royce Motor Cars Phnom Penh, said he expected the demand for Rolls-Royce to grow in Cambodia.

“As the minister mentioned, there have been some cars being delivered to this country. We are still confident in this market. It is an emerging market and we believe the number of sales will grow,” he said.

Paul Harris, regional director for Rolls-Royce Motor Cars Asia, would not speculate on the exact numbers the company was hoping to sell in Cambodia, but said regional growth indicated the future was bright.

“In my opinion, from the regional perspective, in Indochina, we will see more investment coming into the area,” he said. “The more they come, the more successful entrepreneurs we will see.”

Pily Wong, vice president of the Cambodia Automotive Industry Federation, said the sale of 20 Rolls-Royce vehicles in a developing country like Cambodia was “quite surprising”, but he agreed that there was still an elite market in Cambodia for luxury car models.

“Comparatively 20 units is not a lot compared to mass-market models, but we must remember, Rolls-Royce is a very niche brand only catering the ultra-rich,” he said.

“The ultra-luxury car market in Cambodia is definitely not big. I estimate the number of rich [people] who can afford to buy Rolls Royce to be around 2,000, so potential is there,” he said. “However, most important is to be able to convince those customers to buy.”

Rolls-Royce is the latest luxury vehicle brand to enter the Kingdom’s new car market, joining BMW, Audi, Mercedes, Porsche, Land Rover and Jaguar.

MOST VIEWED

  • Prince Norodom Ranariddh passes away at 77

    Prince Norodom Ranariddh, the second son of the late King Father Norodom Sihanouk and former First Prime Minister of Cambodia, has passed away in France at the age of 77. “Samdech Krom Preah Norodom Ranariddh has passed away this morning in France just after 9am Paris-time,”

  • Cambodia purchases 4 million Molnupiravir tablets

    Cambodia has arranged for the purchase of four million US-made Molnupiravir pills – enough to treat 100,000 Covid-19 patients – even though the current rate of daily infections in Cambodia remains low. The medicine will be distributed to state hospitals, pharmacies and private clinics, according to the Samdech

  • Rise in planned flights lifts travel hopes

    Six airlines have applied to resume flights in December, while two others have put in for additional flights and routes, according to State Secretariat of Civil Aviation (SSCA) head Mao Havannall on November 29. These account for 43 new weekly domestic and international flights in December, up 16

  • Is Cambodia’s travel sector in for another cheerless holiday season?

    The travel and tourism sector was heaving back to life as borders started to reopen, promising a festive vibe for the holidays and New Year. But Omicron and other Covid-related issues are threatening to close the year on a bleak note ‘Seems [like] Covid-19 won’

  • Cambodia, Thailand to discuss border reopening

    Cambodian authorities from provinces along the Cambodia-Thailand border will meet with Thai counterparts to discuss reopening border checkpoints to facilitate travel, transfer of products and cross-border trade between the two countries. Banteay Meanchey provincial deputy governor Ly Sary said on November 22 that the provincial administration

  • Cambodia planning new border checkpoint at Thma Da

    Cambodia is looking into the possibility of opening a new Thma Da Border Checkpoint with Thailand to boost trade and tourism. The Ministry of Public Works and Transport said on December 4 that Minister of Public Works and Transport Sun Chanthol led a technical working group