Logo of Phnom Penh Post newspaper Phnom Penh Post - Sharp decline for new electronics

Sharp decline for new electronics

Sharp decline for new electronics

SALES of new consumer electronics have declined by between 20 to 30 percent so far this year, as rising secondhand sales dampened demand, according to importers.

Consumers were not spending on electronics, despite other sectors rebounding as Cambodia’s economy improved, according to Sunsimexco marketing manager Taing Sothearith.

Sunsimexco is the Kingdom’s oldest electronics distributor in operation, and imports the products of eight brands including Sony, Samsung, and Panasonic.

“Restaurants are opening everywhere with lots of customers – I don’t know why our sales are still not good,” he said yesterday.

Pi Meng Leang, a senior salesman at K-Four, said that an increase in secondhand products was damping sales of new electronics.

The firm has three Phnom Penh branches and one in Siem Reap, and presently imports brand-name electronic equipment from Singapore.

“K-Four’s sales have declined by 30 percent so far this year, despite us discounting prices by 10 percent,” said Pi Meng Leang.

“Buyers are getting clever. Before they come to us, they are checking with secondhand shops that sell good-quality products.”

Vendors of used electronics generally claimed stronger sales so far this year compared to the first six months of 2009, as attractive pricing brought increased spending from the Kingdom’s middle and lower income families.

“Our sales are strong this year, especially from ordinary people such as farmers,” said Sok Chea, owner of a self-named electronics store on Phnom Penh’s Kampuchea Krom Boulevard.

“Now, the quality of secondhand products is comparable to brand-new items, while the price is completely different,” he said.

Sunsimexco’s Taing Sothearith said that despite a poor start to 2010, he expected sales to be in line with last year’s figures when high season ramped up next month.

However, he said the availability of counterfeit goods may also be partly to blame for falling demand.

“People are using our brand names on fake products – this contributes to the drop in sales,” he said.

The Kingdom is planning to establish a sub-committee on intellectual property rights enforcement, said Intellectual Property Rights Department Director Var Roth San.

MOST VIEWED

  • Temi tourism project approved by the CDC

    The $500.4 million Tourism, Ecological, Marine and International (Temi) tourism project has been approved by the Council for the Development of Cambodia (CDC), according to a notice on its Facebook page on Monday. The project is part of Chinese-owned Union City Development Group Co Ltd’s (

  • Rainsy will return at ‘favourable time’

    Opposition figure Sam Rainsy on Saturday suggested he would not return to Cambodia as he had previously promised, saying that like liberators King Father Norodom Sihanouk and Charles de Gaulle, he would only do so at a “favourable time”. “I will go back to Cambodia

  • US Embassy urged to stop ‘disrespecting sovereignty’

    The Ministry of Foreign Affairs and International Cooperation called on the US Embassy in Phnom Penh on Saturday to respect the Vienna Convention on Diplomatic Relations after it called former opposition leader Kem Sokha “an innocent man” – a move deemed to be “disrespecting Cambodia’s

  • NagaWorld casino sees net profit of more than $390M last year

    Phnom Penh’s NagaWorld casino posted a 53 per cent net profit increase last year at $390.6 million, a sum which is almost equal to the combined net profit of all Cambodian commercial banks in 2017. NagaWorld’s parent company, NagaCorp Ltd, is listed on the Hong Kong