Logo of Phnom Penh Post newspaper Phnom Penh Post - Siem Reap raids net counterfeit North Face gear

Siem Reap raids net counterfeit North Face gear

People load a sack of counterfeit North Face products onto a truck after police raided a shop in Siem Reap province on Friday.
People load a sack of counterfeit North Face products onto a truck after police raided a shop in Siem Reap province on Friday. TOM YESBERGER

Siem Reap raids net counterfeit North Face gear

Three raids were conducted on stores selling counterfeit products from American outdoor apparel and equipment brand The North Face in Siem Reap last week, highlighting rising copyright and trademark infringement issues in Cambodia.

The raids, conducted by Siem Reap’s economic police, were the result of a complaint from The North Face in April, after which an investigation was carried out at three different locations.

The case has now been handed over to court in Siem Reap.

“Last week we raided three shops in the Old Market area, Pub Street and Central Market. These shops were operating against the Trademark Law by selling counterfeit products,” said Soeun Sem, chief of the Siem Reap Economic Police.

He added that the three shops were selling fake backpacks and T-shirts, and that one person was detained during the raids for questioning.

After clearing the stores of the counterfeit goods they were allowed to continue to selling other products.

One of the stores was even designed to look exactly like a genuine North Face store in the United States.

Given Cambodia’s large garment and footwear industry, the incident has raised concerns among trademark protection and enforcement experts in Cambodia.

Joseph Lovell, managing partner at BNG Legal, said that given the economy’s development it was not surprising to see a rise in fake goods and designer clothing being sold.

He added that international brands are very careful of such cases, as it can damage their brand image.

“They are worried about their reputation because their brands get attached to inferior goods,” he said. “Then that is an image problem.”

According to Lovell, Cambodia’s Trademark Law has been in place for a while, but many brands find it cumbersome to take such cases to court and sue for damages.

“If you are going against someone small then it’s not worth it. If you find a factory or manufacturer doing it then you can pursue it,” Lovell said.

American companies are worried about the sale and production of counterfeit goods, said Bretton Sciaroni, senior partner at law firm Sciaroni and Associates.

He said that while many companies are unaware of these products being produced, enforcement authorities have been working to crack down on such activities.

“Although the government authorities are getting better at enforcement of intellectual property issues, we still have much to do here to protect branded goods,” Sciaroni added.

In a weekly column last week, US Ambassador William Todd said that by strengthening intellectual property rights laws in Cambodia, the Kingdom will send a “positive message” to prospective compa nies looking to invest.

“As with many rule of law issues, better protection of IPR promotes economic growth by attracting investment and increasing competitiveness,” Ambassador Todd wrote.

He said that the embassy had organised intellectual property rights workshops in Cambodia and planned to send local prosecutors and officials for training at the US Patent and Trademark Office.

The Intellectual Property Department at the Ministry of Commerce could not be reached for comment.

ADDITIONAL REPORTING BY THIK KALIYANN

MOST VIEWED

  • Tourists urged not to skip trip

    The Ministry of Tourism has called on international tourists not to cancel trips to Cambodia, but urged them to adhere to several dos and don’ts when arriving in the Kingdom during the Covid-19 pandemic. The ministry released an eight-point instruction manual on Wednesday published

  • The taxman cometh – Cambodia’s capital gains tax casts the net on individual taxpayers

    In a country where only limited personal income tax existed, the new taxation law beginning January 1, 2021, will make taxpayers out of Cambodians, whether they are ready for it or not About two years ago, a little known amendment was made to Article 7 of the Law

  • Cambodian-American gets Star Trek treatment

    Kevin Ung, a Cambodian-American whose family escaped genocide during the Khmer Rouge’s reign of terror, was recently selected from thousands of applicants to participate in the Television Academy Foundation’s inaugural 2020 Star Trek Command Training Programme, a course intended to give hands-on filmmaking experience

  • Cambodia seeks to be transport hub

    Cambodia is working on several fronts to modernise its transport infrastructure and services, concentrating on opening new international gates to relieve and balance traffic congestion at its borders, Minister of Public Works and Transport Sun Chanthol said on Thursday. This is part of the Kingdom’

  • Deminers unearth ancient lion statue

    Cambodia Mine Action Centre (CMAC) director-general Heng Ratana told The Post on Tuesday that a statue of a lion was found by mine clearance experts while they were digging for a development project. It was sent to the Ministry of Culture and Fine Arts last

  • PM: West unfair to Cambodia

    Prime Minister Hun Sen released a message celebrating the International Day of Peace on Monday, saying that some major powers and western countries had been systemically cooperating to put political pressure on Cambodia as they did in the 1970s and 1980s. Hun Sen said pressuring