Logo of Phnom Penh Post newspaper Phnom Penh Post - Smartphone demand rises

Smartphone demand rises

Smartphone demand rises

Cambodian consumers are increasingly purchasing higher-end phone handsets, according to industry experts.

“Consumers are definitely very savvy and we can see they are updated with the latest and coolest [handsets],” said mobile provider Hello’s marketing manager Gary Foo on Thursday. “We recognise consumer trends [are] moving towards smartphones.”

Hello was the first service provider to introduce Blackberry handsets to the Kingdom two years ago and has launched two new models this week – the white Blackberry Bold 9780 and the Blackberry Curve 9300 phones.

Hello now has five different Blackberry models available from Canadian handset manufacturer Research in Motion.

Data demand

Gary Foo said Hello was seeing strong demand for its data services, though voice related calls were now its main revenue driver. Declining to give the exact number of data users, he said figures were growing healthily and were encouraging.

“Voice will continue to be the majority revenue contribution so it will take time, but nonetheless [data services are] something we would continue to invest in,” he said.

“The challenge is keeping up with consumers’ ever changing trends.”

The move towards smartphones was most evident in major cities and among businessmen, he said.

A number of other companies providing smartphones have recently made pushes into the Kingdom.

Nokia and LG push

South Korean handset manufacturer LG opened an outlet on Mao Tse Toung Boulevard last year, while Finland’s Nokia also opened its first office in Cambodia in 2010.
Nokia Business Development Manager for Cambodia and Laos Mohammed Mesbahuddin said that most of the major international handset brands were now present in Cambodia. Data services were becoming a key driver in how companies sold handsets, he said.

“Mobile internet will overcome fixed internet [on computers] in a short period of time,” he said. “It’s already happening in [other parts of] Asia.”

Nokia launched a new data handset in Cambodia this week, the X2-01, which is aimed at a younger demographic.

MOST VIEWED

  • Phnom Penh unveils rules for post-lockdown transition

    The Phnom Penh Municipal Administration issued a set of detailed guidelines for the seven days to May 12 after the capital emerges from lockdown at the onset of May 6. In the 14-page document signed by municipal governor Khuong Sreng released on the evening of May 5, the

  • SBI LY HOUR Bank Launches Cross Border Money Transfer Service between Cambodia and Vietnam on RippleNet, utilizing DLT

    SBI LY HOUR Bank Plc and Hanoi-based Tien Phong Commercial Joint Stock Bank (TPBank) on Friday launched the first Cambodia-Vietnam money transfer service in real currency via RippleNet, provided by SBI Ripple Asia Co Ltd to provide safe, fast and convenient services. SBI LY HOUR

  • Gov’t issues guidelines as lockdown nears end

    The government has issued a five-page set of instructions to be enforced when the three-week lockdown of Phnom Penh and adjacent Takmao town in Kandal province ends on May 6. According to an announcement signed by Prime Minister Hun Sen on May 4, the instructions cover a

  • Cambodia ready to exit LDC status

    Cambodia is well-prepared to minimise economic risks when it graduates from its Least Developed Countries status, according to a senior official at the Ministry of Commerce on May 7. Four LDCs – Cambodia, Laos, Bangladesh and Nepal – met at a virtual workshop last week to explore potential

  • Nine US franchises eye Cambodia debut

    Nine famous US franchising companies are looking for business opportunities and expansion into Cambodia to build a footstep for a strong foundation in Southeast Asia. The US embassy in Phnom Penh, in partnership with the US Foreign Commercial Service and with support from the American

  • Lost in translation: ‘Starvation’ in capital’s designated red zones

    “DACH bay” is a Khmer slang meaning a “loss of income”, that could also be literally translated to «deprived of rice”, which alludes to starvation. However, civil society organisation (CSO) officials have independently confirmed the government’s prior assertions that there are no cases of