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SME goods eyed for Amazon

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An Amazon distribution centre in the US. AFP

SME goods eyed for Amazon

The Cambodian business community is eager to work with small- and medium-sized enterprises (SME) across the country to list a curated selection of high-quality offerings on Amazon.com, the well-known US e-commerce platform.

Such was the general consensus at a workshop on bringing new products to the US market held via video link on August 10, attended by Amazon Global Selling head of new seller recruitment for Southeast Asia Leong Yoong and his team, as well as representatives of GS1 Cambodia member companies.

Cambodia Chamber of Commerce (CCC) director-general Nguon Meng Tech said the two sides discussed the mechanisms for exporting Cambodian products to the US via Amazon, the preparation of quality and standard requirements, and the use and necessary particulars relating to barcodes.

“I have advised all Cambodian entrepreneurs who are producers to get in touch with amazon.com directly to benefit and set standards that meet their requirements,” he told The Post on August 11. “We can sell our products on the Amazon.com platform, which is the largest online system in the world.”

Keo Mom, CEO of Ly Ly Food Industry Co Ltd, one of the Kingdom’s largest food processors, said introducing more Cambodian products to the Amazon marketplace would garner widespread international recognition for the country’s wares.

“It’ll be marvellous for Cambodian products, they’ll enjoy a more glowing reputation on the international stage that’ll open up a wide-ranging clientele,” she said.

Bilateral trade between Cambodia and the US remained resilient in the first half of 2021, clocking in at $3.8402 billion, or a 32.8 per cent surge from the $2.8917 billion booked in the same period last year, according US Census Bureau data.

Cambodian exports to the US during the January-June period were valued at $3.6376 billion, climbed 32.4 per cent year-on-year, while imports were to the tune of $202.6 million, rising 40.3 per cent, on August 7.

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