Logo of Phnom Penh Post newspaper Phnom Penh Post - Starbucks enters mix at Aeon Mall

Starbucks enters mix at Aeon Mall

A barista serves customers at the grand opening of the new Starbucks outlet outside Aeon Mall in Phnom Penh.
A barista serves customers at the grand opening of the new Starbucks outlet outside Aeon Mall in Phnom Penh. Pha Lina

Starbucks enters mix at Aeon Mall

The American coffee franchise giant Starbucks opened its second outlet in Cambodia at Aeon Mall yesterday.

Locally licenced as Coffee Concepts Cambodia Ltd, this opening comes less than six months after its first store made its debut at the Phnom Penh International Airport last December.

While the first launch caused much fanfare, the Aeon location marks the first publicly accessible location. “Since our first store is in the airport terminal, all the people from outside could not get in,” said Por Lim, Starbucks' general manager.

Despite its limited access, he said Starbucks has grown in reputation over the past several months, cementing the brand and assuring long-term investment.

The next Starbucks location is scheduled to open in October in the heavily saturated cafe mecca of the Boeung Keng Kang district of Phnom Penh. Further expansions are dependent on brand pick-up, he said.

Daniel Li, a local retail expert, predicts that the new Starbucks will mostly attract teenagers and young adults and that its unique hours of 7am until 10pm could attract a different crowd.

However, Li said that Starbucks’s high prices and location at an al fresco area right outside of the mall could be a disadvantage in the long run.

“[By] being right outside of the mall it doesn’t really get the [same] flow of traffic,” he said, adding that people will need to make an effort to go to Starbucks.

He also said that, unlike cafes in Phnom Penh that double as a workspace, the new Starbucks does not have a large seating area.

This feature is what the store manager of the nearby Costa Coffee in Aeon said makes his franchise stand out.

“Costa Coffee is more of a sit-down place where you can work, while Starbucks is more of a takeaway cup,” he said. “Also, since we are inside of the mall, the customers walk around and see Costa here.”

Sokun El, one of the hundreds of customers that waited hours in line at Starbucks’ grand opening yesterday, said that due to the international recognition, taste and service, he would be a returning customer.

“I think that Starbucks is the best. In other coffee shops [in Phnom Penh] the service is slow and the drinks are not as good,” he said.

MOST VIEWED

  • Typhoon Noru brings flash floods – 16 dead

    An official warned that that the 16th typhoon of the season, Noru, had brought heavy rains to areas the Mekong River and flooded thousands of homes in the provinces bordering Thailand. As of September 27, the death toll from the flooding had risen to 16. National Committee

  • Siem Reap drain canal now ‘mangrove’ promenade

    A more than half a kilometre long stretch of canal in Siem Reap has been covered and turned into a promenade to attract visitors, said Ly Rasmey, secretary of state at the Ministry of Land Management, Urban Planning and Construction, on September 16. The new pedestrianised

  • Angkor wildlife, aquarium park still to open October

    The Angkor Wildlife and Aquarium complex about 30km southeast of Siem Reap town with initial total investment of more than $70 million is reportedly still on track for an end-October opening. The park is located on a 100ha plot along National Road 6 in Kbon village, Khchas

  • Defence minister reaffirms Kingdom’s staunch support for One-China policy

    Minister of National Defence General Tea Banh has reaffirmed Cambodia’s unwavering support for the One-China policy. Tea Banh was speaking at the September 20 ceremonial handover of 117 vehicles and other military equipment donated by China’s defence ministry, held at Phnom Chumreay International Military Training

  • Deaths due to ‘lifestyle’ diseases rise in Kingdom

    The Ministry of Health has called on people to pay closer attention to their health to protect themselves from non-communicable diseases (NCDs) which it said have caused high rates of deaths in the country. Ministry secretary of state York Sambath made the call at a

  • Thai Senate delegates in Cambodia to discuss anti-graft co-op

    A delegation from Thailand's Senate was in Phnom Penh on September 28 to meet their Cambodian counterparts to discuss strategies for fighting corruption and enhancing cooperation. The Thai delegates were from its Senate’s Committee on Studying and Inspecting Corruption, Misconduct and Strengthening Good Governance. They