Subscribe Search

Search form

Logo of Phnom Penh Post newspaper Phnom Penh Post - Starbucks to open its first outlet in Vietnam

Starbucks to open its first outlet in Vietnam

Starbucks to open its first outlet in Vietnam

Global coffee-chain giant Starbucks will enter its 12th Asian market next month when it opens an outlet in Vietnam’s Ho Chi Minh City.

Coffee Concept, a subsidiary of the Hong Kong Maxim’s Group with stores in Hong Kong and Macau, is the licensee for Vietnam and will operate the location, the Wall Street Journal reported Starbucks as saying.

The article quoted Starbucks China and Asia-Pacific president John Culver as saying t Asia was the largest and most immediate retail growth opportunity for Starbucks.

“We’ve been in the region going on 16 years and, given our success in Thailand, Singapore and Malaysia, as well as our overall financial performance, we see Vietnam as the next natural entry point,” Culver said.

Starbucks says Vietnam has a strong coffee-drinking culture.

“Vietnam is the second-largest coffee-producing country in the world  behind Brazil,” Culver said.

“We’ve been sourcing coffee from there for several years.”

Competition is stiff in Vietnam, however, so Starbucks’ presence there will possibly be smaller than it plans for India or China.

Even so, Culver believes it will make inroads eventually: “Over the long term, we see an opportunity to have hundreds of stores in Vietnam.”

RMA Cambodia CEO Rami Sharaf said the expansion into Vietnam did not automatically mean Starbucks would enter Cambodia.

“I don’t think there is any linkage,” Sharaf said.

 “Having launched in China a couple of years back, that didn’t have any reflection on launching in India, which makes more sense, development-wise.

“We know the similarity between the two markets.

“I don’t think there is any linkage that says if they come to Vietnam it means they will automatically come to Cambodia.”

On October 19, Tata Starbucks Limited, a joint venture by Starbucks and Tata Global Beverages Limited, opened the first Starbucks coffee store in India.

To contact the reporters on this story: Anne Renzenbrink at [email protected]
Rupert Winchester at [email protected]


  • Kak Channthy, Cambodian Space Project frontwoman, killed in crash at 38 [Updated]

    Updated 5:05pm, Tuesday, March 20, 2018 Kak Channthy, frontwoman of popular The Cambodian Space Project, was killed Tuesday morning in a traffic accident in Phnom Penh. She was 38. Channthy, the internationally recognised singer-songwriter also known as “Srey Thy”, was reportedly travelling in a tuk-tuk on the city's

  • Australian police investigating death threat against Kem Ley's widow

    Updated: 10:17am, Friday March 23, 2018 Australian authorities on Thursday confirmed they have launched an investigation into a crudely written death threat sent tothe family of slain political analyst Kem Ley and Victoria state MP Hong Lim. The typed letter, reported to Victoria police last week, is

  • Apparel groups including H&M and Gap urge Cambodia garment industry reform, seek meeting with Hun Sen

    A group representing some of the largest apparel brands in the US and Europe – including Gap, H&M and ASOS – expressed “growing concern” on Tuesday over several controversial labour laws and ongoing court cases against unionists described as restrictive and unjust. In an open letter

  • Hun Sen says Montagnards don’t exist in Cambodia

    Prime Minister Hun Sen once again attacked ex-opposition leader Sam Rainsy for pledging “autonomy” to Montagnards, claiming – seemingly incorrectly – the ethnic minority does not exist in Cambodia. “We respect all minorities such as Jarai, Steang, Phnong, but we have never had Montagnards,” the premier said