The Ministry of Tourism has conducted a review of its plans to develop tourism at the sub-national level, in order to achieve the vision and goals set by the government.

A recent workshop, “Mid-Term Evaluation of the Capital-Provincial Tourism Development Plan 2021-25”, was attended by officials from the capital-provincial administrations and tourism departments, along with 100 representatives of the tourism industry association.

Ministry secretary of state Nep Samuth praised the attendees for their effective implementation of the plans, according to a social media post by the Department of Tourism Development Planning.

“This workshop demonstrates the shared sense of responsibility of all stakeholders in promoting the development of tourism at the sub-national level. This is a driving force for the growth of tourism, and is in line with the concept of joint thinking, joint action and joint responsibility,” he said.

Ministry undersecretary of state Keut Puthvary explained that the med-term evaluation was conducted in order to ensure the unified implementation of the plans, and to seek comprehensive, flexible solutions to any challenges that the administrations and tourism departments may encounter.

He reiterated that the ministry stands ready to provide policy and technical support to coordinate the implementation, in accordance with the government’s tourism development strategy.

Chuob Ratana, director of the tourism development planning department, explained how, in response to the Covid-19 crisis, the ministry launched the “roadmap for the restoration and promotion of tourism during and after the Covid-19 crisis”.

At that time, it instructed all provincial tourism departments to upgrade from the tourism development plan 2018-24 to the tourism development plan 2021-25.

“To ensure consistency in the implementation and evaluation of our development plans in the capital and provinces, the planning department has focused on a number of common strategies, such as product and infrastructure development, market research, security, tourism safety and so on,” he said.

According to the ministry, in the first nine months of 2023, Cambodia received about 3.93 million international tourists, an increase of 210.2 per cent compared to the same period in 2022.The ministry predicted that the Kingdom will greet between 4.5 million and 5 million international tourists this year.