Logo of Phnom Penh Post newspaper Phnom Penh Post - Tourism ministry delegation attends world's largest industry expo

Tourism ministry delegation attends world's largest industry expo

Content image - Phnom Penh Post
Cambodian tourism officials welcome guests at the Internationale Tourismus-Borse Berlin (ITB Berlin) 2023, held in the German capital Berlin. TOURISM MINISTRY

Tourism ministry delegation attends world's largest industry expo

The Ministry of Tourism has been promoting trips to Cambodia and boosting tour package sales at the Internationale Tourismus-Borse Berlin (ITB Berlin) 2023, currently taking place in Berlin, Germany.

Held annually, ITB Berlin is the world's largest tourism trade fair with a wide range of businesses from the tourism industry represented there, such as airlines, hotels, tour operators and car rental companies as well as delegations from government ministries and departments from around the world.

Thong Rathsak, head of the ministry’s Tourism Development and International Cooperation, said Cambodia’s participation was in order to implement the "2020-2025 Roadmap for Recovery of Cambodia Tourism during and post Covid-19".

Cambodia recently launched its “Visit Cambodia 2023” tourism campaign with the slogan “Every Day is a Wonder” and a primary focus on sports as the Kingdom prepares to host the SEA Games and ASEAN Para Games.

“We established this cooperation with reference to a February 15, 2023 meeting between Prime Minister Hun Sen and German President Frank-Walter Steinmeier on his first official visit to Cambodia after the Covid-19 crisis,” Rathsak said.

He said Cambodia had also promoted the 32nd SEA Games and the 12th ASEAN Para Games with the theme “sports live peace” to attract more international tourists to Cambodia and strengthen relations with private partners in the European market, especially that of Germany.

Thourn Sinan, chairman of the Pacific Asia Travel Association (PATA) Cambodia Chapter, said that ITB Berlin is not just focused on markets in Germany but around the world as it is one of the world’s largest expo events of its kind.

“The participation of the public and private sectors in this tourist fair was of prime importance in promoting Cambodia as a rich tourist destination. We don’t just sell tour packages,” he said.

Rathsak noted that at the event, his ministry delegates attended workshops on "Expectations and Forecasts from the Customers’ Perspective", "Travel Industry of Tomorrow" and "Tourism Sector Climate Action".

The delegation also attended some meetings with the UN World Tourism Organisation (UNWTO) such as the ITB ministers' roundtable "Mastering Transformation on a Global Scale" and the industry roundtable "Transition in Travel".

A ministry report indicated that this past year saw around 2.2 million international and local tourists visiting various destinations in Cambodia, with the largest number of international guests coming from Thailand, Vietnam and the US in that order.

Although 2022's numbers represented a climb upward from the previous year, it was still far short of the 2019 record-breaking year just before the pandemic, when 6.61 million international tourists visited Cambodia.


  • Five-year-old Hanuman dances his way into hearts of Cambodia

    A young talent from a new-established settlement has emerged, captivating the online world with his mesmerising performances of the traditional Cambodian monkey dance. Roeun Kakada is a five-year-old prodigy who has taken the social media sphere by storm with his exceptional dance skills and dedication

  • Fresh Covid warnings as Thai hospital fills

    A senior health official reminds the public to remain vigilant, as neighbouring countries experience an increase in Covid-19 cases, with the latest surge appearing to be a result of the Omicron XBB.1.5 sub-variant. Or Vandine, secretary of state and spokeswoman for the Ministry of Health,

  • Honda shutters Siem Reap football club

    Japanese football legend Keisuke Honda, the owner of Siem Reap football club Soltilo Angkor FC, has been forced to shut the club down, after it failed to attract sponsorship for the upcoming season. Honda, the former manager of the Cambodia men's national football team, said

  • Hun Sen warns of regional tensions

    ASIA is becoming a dangerous geopolitical hotspot, with several countries announcing that they intend to send naval vessels towards Southeast Asia and on to the South China Sea, warned Prime Minister Hun Sen. “Heated geopolitical issues can easily escalate, namely to war. I am not

  • PM declares ASEAN Para Games open

    The 12th ASEAN Para Games officially kicked off on the evening of June 3 at Morodok Techo National Stadium in Phnom Penh, with a spectacular opening ceremony featuring fireworks and performances by some of the Kingdom’s most accomplished talents. Tens of thousands of sports fans

  • Waterway job still pending for Kampot tourism port’s opening

    The search is still on for a contractor to expand and deepen the Kampot International Tourism Port’s waterway and deliver additional enhancements allowing safe access for larger vessels, nearly a year after the main construction work on the 4.25ha site was completed on June 30, 2022.