ACLEDA Bank’s Unity mobile banking service has signed up more than 23,000 users since launching in July last year. The firm targets 45,000 users by the end of 2011, according to its Executive Vice President So Phonnary. “We’re trying to promote and expand [the service] by all means we can,” she said. The largest stumbling block to furthering use of the service was the requirement for internet-enabled phones, she claimed.
However, ACLEDA is aiming to introduce more banking features for non-internet handsets in the coming year. The bank is also considering launching online banking by 2012, she added.