Logo of Phnom Penh Post newspaper Phnom Penh Post - US embassy makes its pitch

US embassy makes its pitch

US embassy makes its pitch

THE United States Embassy pitched its nation’s wares as the “highest quality” to Cambodian businesses yesterday in a bid to capture a share of the Kingdom’s burgeoning import market.

Michael Riedel, Bangkok-based US foreign agricultural service attaché, told delegates gathered at the Phnom Penh Intercontinental Hotel that US products could also be relied on for “a consistent, reliable supply all the time”.

It is a sales pitch that might work in the competitive market of products and services from countries such as China and Vietnam, according to business consultant and conference attendee Ruwan Hulugalle.

“The argument for [importing] US products has to do with reliability and quality, and there is a market for that,” he said.

The Barack Obama administration launched a national initiative this year to double United States exports in the next five years.

Major firms, such as Johnson & Johnson and General Electric, have carried out fact-finding tours of Cambodia this year. Enquiries from US businesses looking to expand their markets to Cambodia are on the rise, according to US foreign commercial service attaché Francis Peters, who spoke at the trade seminar.

Hulugalle, who recently opened Ruwan Hulugalle & Company to advise US businesses on how to establish offices in the Kingdom after seeing demand through his work in the US Embassy, said the scope for Cambodia to source more US products was substantial.

“As the Cambodian economy grows there’s a lot of scope for putting all kinds of American products into all kinds of different sectors. You can imagine just the agriculture sector – tractors, fertilisers, seeds,” he said.

US embassy spokesman John Johnson, who highlighted Obama’s export target, added: “There is great potential to increase the amount and diversity of high-quality US products available.”

MOST VIEWED

  • Negotiations on EBA being held

    In an effort to defuse tensions, a senior government official said Cambodia is negotiating with the European Union (EU) on the Everything But Arms (EBA) trade deal, which allows the Kingdom to export goods to the 28-member bloc tariff-free. The EU notified Cambodia on October 5

  • Ministers to tackle sea pollutants

    Preah Sihanouk provincial authorities and members of local communities have collected 77 tonnes of water hyacinth at a Sihanoukville beach, Preah Sihanouk Provincial Hall spokesperson Or Saroeun said. He told The Post yesterday that the aquatic weeds had been floating along some of the province’s

  • Chinese police escort deported scam suspects

    Ninety-one Chinese nationals accused of extorting money from victims in a Voice over Internet Protocol (VoIP) scam were deported from Phnom Penh International Airport on Monday under the escort of 182 Chinese police personnel. General Department of Immigration head of investigations Ouk Hay Seila told reporters

  • Sam Rainsy, government group set to clash at IPU Geneva meet?

    Opposition figure Sam Rainsy has been invited to speak at the General Assembly of the Inter-Parliamentary Union (IPU) in Geneva, according to a former Cambodia National Rescue Party (CNRP) lawmaker. A government delegation is also set to attend the meeting, a National Assembly press release