Logo of Phnom Penh Post newspaper Phnom Penh Post - VN game industry has huge potential to be big exporter: experts

VN game industry has huge potential to be big exporter: experts

Content image - Phnom Penh Post
The offices of Vietnamese publisher Amanotes. Vietnam’s mobile gaming market has huge growth potential due to the popularity of gaming and enormous number of smartphone users. AMANOTES

VN game industry has huge potential to be big exporter: experts

Vietnam's mobile game market has huge potential and games can become one of the country’s major exports, experts have said.

According to the mobile market data and analytic platform App Annie, in 2020 game companies from Vietnam ranked seventh in terms of downloads in the world and second in Southeast Asia.

For every 25 games downloaded, one was made in Vietnam.

Vietnam is home to a lot of mobile app and game publishers and has a heavily mobile-first consumer base, according to App Annie.

There are 68 million Vietnamese smartphone users, and the average daily time spent on gaming is nearly four hours.

Vu Quoc Huy, director of the Ministry of Planning and Investment’s Vietnam National Innovation Centre, said game revenues topped 12 trillion dong ($519 million) last year, double the 2015 value.

Gaming consumer spending grew by 50 per cent last year, according to App Annie.

Flappy Bird, a Vietnamese-made game for smartphones, became a global sensation in 2014, and since then many other local game companies have made a big impact on the global market.

Last year the country’s Amanotes announced total downloads of over one billion, making it the number one game publisher by downloads across Australia, New Zealand and Southeast Asia.

Tram Nguyen, country director for Google Vietnam, Laos and Cambodia, said her company had been aiding applications developers and start-ups in Vietnam for a decade with networking and training events.

Nguyen Quang Dong, rector of the Institute for Policy Studies and Media Development in Hanoi, said Vietnam’s video game industry had huge potential and is currently the country’s only digital product export to the world.

But there were misconceptions and prejudices towards game businesses, and changing society’s outlook and getting rid of legal barriers could help boost the development of the industry, he said.

Understanding and identifying the video game industry as a high-potential digital industry could help Vietnam come up with new policies and make changes to existing regulations to enable its growth, he added.

Global revenues from video games grew by nine per cent last year to $159.3 billion, with mobile-only games revenues accounting for half the figure.

VIET NAM NEWS/ASIA NEWS NETWORK

MOST VIEWED

  • All Covid restrictions for inbound travellers lifted

    Cambodia has apparently taken the final step towards full reopening of the country without Covid-19 restrictions by removing all requirements for inbound travellers, who until now had to show health certificates indicating that they have tested Covid-19 negative in the past 72 hours as well as

  • Typhoon Noru brings flash floods – 16 dead

    An official warned that that the 16th typhoon of the season, Noru, had brought heavy rains to areas the Mekong River and flooded thousands of homes in the provinces bordering Thailand. As of September 27, the death toll from the flooding had risen to 16. National Committee

  • Cambodia stands firm on 5PC: No invite for Myanmar to ASEAN Summit this year

    Cambodia has not invited Senior General Min Aung Hlaing, chairman of Myanmar’s ruling State Administration Council (SAC), to the 40th and 41st ASEAN Summit and related meetings scheduled for next month in Phnom Penh. The government will instead invite a non-political representative from Myanmar

  • Mushrooming borey projects and home financing – a cause for concern?

    A spurt in housing developments is typically a sign of a growing economy but underneath all that might lay some anxiety of credit growth as developers offer financing to buyers at higher rates, an activity the central bank identifies as ‘shadow banking’ Earlier this year,

  • Thai Senate delegates in Cambodia to discuss anti-graft co-op

    A delegation from Thailand's Senate was in Phnom Penh on September 28 to meet their Cambodian counterparts to discuss strategies for fighting corruption and enhancing cooperation. The Thai delegates were from its Senate’s Committee on Studying and Inspecting Corruption, Misconduct and Strengthening Good Governance. They

  • Hun Sen’s rare visit to Cuba: What’s going on?

    Back on August 17, Prime Minister Hun Sen announced that he would deliver a speech at the 77th UN General Assembly (UNGA) at the UN headquarters in the US’ New York City, visit Cuba and attend the state funeral of the slain Japanese Prime Minister Shinzo